Product Manager at OURBIT

Job Description

Key Responsibilities

• Design comprehensive growth strategies to establish a full lifecycle growth system for exchange users, covering customer acquisition, activation, retention, and recall.
• Set quantifiable growth goals and develop precise operational strategies based on user segmentation (e.g., direct customers, agents, KOLs).
• Utilize data-driven optimization techniques such as AB testing, funnel analysis, and attribution models to diagnose growth bottlenecks.
• Iterate product solutions, including invitation rebates, trading competitions, and Staking products, to enhance user engagement.
• Monitor core metrics like CAC/LTV, NPS, DAU/MAU, deposit and withdrawal conversion rates, and transaction frequency.
• Produce detailed growth experiment reports to track performance and inform decision-making.
• Lead the development of growth-focused features such as fission systems, task systems, and VIP benefits.
• Collaborate with technical, operational, and design teams to ensure successful implementation of growth solutions.
• Coordinate with the marketing team to design data tracking plans for evaluating channel effectiveness (e.g., social media, KOL campaigns, airdrop activities).

Job Requirements

• Proven experience in product management, preferably in user growth or growth hacking roles.
• Strong analytical skills with expertise in data-driven optimization techniques like AB testing and funnel analysis.
• Ability to set and track quantifiable growth goals and KPIs.
• Experience in designing and implementing growth strategies for digital platforms.
• Excellent collaboration skills to work with cross-functional teams, including technical, operational, and marketing teams.
• Familiarity with cryptocurrency or fintech platforms is a plus.
• Strong communication skills to present growth experiment reports and insights to stakeholders.