Product Manager at OURBIT

Job Description

Key Responsibilities

• Design growth strategies to establish a full lifecycle growth system for exchange users, covering customer acquisition, activation, retention, and recall.
• Set quantifiable growth goals and design precise operational strategies based on user segmentation (e.g., direct customers, agents, KOLs) to improve conversion rates and platform asset accumulation.
• Utilize data-driven optimization methods such as AB testing, funnel analysis, and attribution models to diagnose growth bottlenecks and iterate product solutions (e.g., invitation rebates, trading competitions, Staking products).
• Monitor core metrics including CAC/LTV, NPS, DAU/MAU, deposit and withdrawal conversion rates, and transaction frequency, and produce growth experiment reports.
• Lead the development of growth functions (e.g., fission systems, task systems, VIP benefits) and collaborate with technical, operational, and design teams to implement solutions.
• Coordinate with the marketing team to design data tracking plans for monitoring channel effects (e.g., social media, KOL campaigns, airdrop activities).

Job Requirements

• Proven experience in product management, preferably in user growth or growth hacking within the fintech or exchange industry.
• Strong analytical skills with expertise in data-driven optimization techniques such as AB testing and funnel analysis.
• Ability to set and track quantifiable growth goals and KPIs.
• Experience in designing and implementing growth strategies for different user segments.
• Excellent collaboration skills to work with cross-functional teams including technical, operational, and marketing teams.
• Familiarity with tracking and optimizing marketing channels such as social media, KOLs, and airdrop campaigns.
• Strong problem-solving skills to diagnose growth bottlenecks and iterate product solutions.