Job Description
This role focuses on expanding and managing channel partnerships for contracted products in key global markets. The ideal candidate will drive strategic collaborations with KOLs, agents, communities, and media while optimizing user acquisition and engagement through localized initiatives.
Key Responsibilities
- Responsible for channel expansion and cooperation of contracted products in key countries and regions, promoting deep cooperation between business and KOLs, agents, communities, and media
- Based on the characteristics of different market users, plan contract acquisition and trading activities that meet local preferences to enhance new customer conversion and activity
- Collaborate with product and R&D teams to promote and optimize the user experience of contracted products on the channel end
- Track and analyze channel data, regularly output performance reports, evaluate activity ROI, and continuously optimize advertising strategies
- Monitor the contract operations and channel strategies of mainstream exchanges, output benchmarking strategies for competitors, and develop localized operational optimization plans
Additional Requirements
The successful candidate should possess strong analytical skills to interpret market data and channel performance metrics. Experience in cross-functional collaboration with product and technical teams is essential to drive platform improvements. A deep understanding of regional market dynamics will be crucial for developing effective localization strategies.
Performance Metrics
- Channel partnership growth rate
- New customer conversion rates
- User engagement metrics
- ROI of marketing activities
- Competitive benchmarking effectiveness
