Job Description
This position is responsible for driving international market expansion and customer acquisition initiatives. The candidate will lead the development and execution of comprehensive marketing strategies tailored to specific overseas markets such as South Korea, Spain, and others. Key responsibilities include conducting in-depth market research, analyzing competitive landscapes, and identifying growth opportunities to support business development goals. The role also involves managing relationships with key opinion leaders (KOLs) and industry partners to enhance brand visibility and market penetration. Additionally, the candidate will oversee the implementation of localized marketing campaigns, ensuring alignment with regional market trends and product priorities.
Key Responsibilities
- Develop and execute global marketing strategies for overseas markets, including setting measurable objectives and tracking performance metrics to optimize results.
- Conduct market research and competitive analysis to identify trends, opportunities, and potential challenges in target regions.
- Collaborate with KOLs and industry stakeholders to build brand awareness and strengthen market presence through strategic partnerships.
- Manage and grow overseas social media platforms by creating data-driven content calendars and adapting promotional plans to align with evolving market dynamics.
- Lead cross-functional teams to achieve business targets, ensuring seamless coordination between marketing, sales, and product development departments.
- Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and channel strategies.
- Develop localization strategies for product promotion, considering cultural nuances and regional consumer preferences.
- Facilitate communication between international market teams and internal departments to ensure strategic alignment and operational efficiency.
- Stay updated on industry developments in the blockchain sector to maintain competitive advantage and inform market strategies.
- Implement and refine channel management processes, including onboarding new partners, negotiating terms, and maintaining long-term relationships.
Job Requirements
- Proven experience in international market expansion, preferably with a focus on blockchain or tech industries.
- Strong understanding of digital marketing principles, including SEO, SEM, and social media marketing strategies.
- Excellent analytical skills to interpret market data and derive actionable insights for business decisions.
- Fluency in English and at least one additional language (e.g., Korean, Spanish) to effectively communicate with international stakeholders.
- Ability to develop and manage multi-channel marketing campaigns that align with brand objectives and market trends.
- Experience with performance tracking tools and KPI management to evaluate campaign success and ROI.
- Skilled in building and maintaining relationships with KOLs, partners, and industry organizations across different regions.
- Proven leadership abilities in managing teams and fostering collaboration to achieve strategic goals.
- Knowledge of localization best practices and cultural sensitivity to adapt marketing strategies for diverse markets.
- Strong communication and coordination skills to ensure alignment between international operations and company-wide objectives.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Excellent problem-solving skills to address challenges in market expansion and customer acquisition efforts.
- Proficiency in data visualization tools to present market insights and campaign performance to stakeholders.
- Experience with blockchain technology or related fields to understand industry-specific requirements and opportunities.
- Ability to develop and implement market expansion strategies that align with long-term business goals.
