1. Responsible for market strategic planning, formulate the overall work plan of the marketing department, and propose specific directions and implementation plans for marketing promotion, branding, public relations, activities, etc. 2. Responsible for the overall marketing and user growth management of all channels within the entire industry, perform quality and progress monitoring on a per-channel and per-region basis; manage the marketing team within the industry. 3. Responsible for managing certain aspects of KOL targeting work, seek KOLs suitable for promotion needs through different international KOL channels, continuously expand the KOL pool and deepen cooperation with key KOLs, while tracking the completion of the cooperation process. 4. Conduct standardized tracking and analysis of competitors' KOL content cooperation strategies to continuously optimize content programs; meet various content marketing and promotion requirements.