Marketing Lead at Matrixport

Job Description

Key Responsibilities

• Develop KPI indicators including recruitment target plans, channel expansion plans, and new user conversion metrics
• Lead the team in creating executable market promotion plans and activity schedules for different periods
• Collaborate with cross-functional teams to implement effective market promotion strategies
• Explore and integrate new channels while developing high-quality market deployment plans
• Demonstrate excellent resource integration capabilities to maximize marketing effectiveness
• Analyze market data and trends to adjust strategies and maintain competitive market share
• Manage market budgets to ensure optimal resource allocation and ROI
• Work closely with product and operations teams to provide market feedback and ensure product-market fit
• Establish and maintain relationships with key partners, media, and industry organizations
• Support company marketing initiatives and brand building efforts

Job Requirements

• Proven experience in market management and strategic planning
• Strong analytical skills with ability to interpret market data and trends
• Excellent leadership and team management capabilities
• Demonstrated success in channel expansion and resource integration
• Budget management experience with focus on ROI optimization
• Ability to collaborate effectively with cross-functional teams
• Strong communication and relationship-building skills
• Knowledge of digital marketing strategies and tools
• Experience in competitive market environments
• Bachelor's degree in Marketing, Business Administration or related field