Job Description
The BIT Market Manager is responsible for developing and executing strategic marketing plans to drive user acquisition, channel expansion, and market competitiveness. This role requires strong leadership, analytical skills, and the ability to collaborate across teams to achieve business objectives.
Key Responsibilities
- Develop KPI indicators including recruitment target plans, channel expansion plans, and new user conversion metrics
- Lead the team in creating executable market promotion plans and activity schedules for different periods
- Collaborate with cross-functional teams to implement effective market promotion strategies
- Explore and integrate new channels while developing high-quality market deployment plans
- Demonstrate excellent resource integration capabilities to maximize marketing effectiveness
- Analyze market data and trends to adjust strategies and maintain competitive market share
- Manage market budgets to ensure optimal resource allocation and ROI
- Work closely with product and operations teams to provide market feedback and ensure product-market fit
- Establish and maintain relationships with key partners, media, and industry organizations
- Support company marketing initiatives and brand building efforts
Job Requirements
- Proven experience in market management and strategic planning
- Strong analytical skills with ability to interpret market data and trends
- Excellent leadership and team management capabilities
- Demonstrated success in channel expansion and resource integration
- Budget management experience with focus on ROI optimization
- Ability to collaborate effectively with cross-functional teams
- Strong communication and relationship-building skills
- Knowledge of digital marketing strategies and tools
- Experience in competitive market environments
- Bachelor's degree in Marketing, Business Administration or related field
