- Review and translate strategy into actionable marketing plans.- Own Orca’s Twitter account. Create targeted, relevant content that aligns with Orca’s brand and strategy.- Develop and implement Orca’s channel marketing strategy: rank channels, plan channel-specific initiatives, identify success metrics, and execute campaigns.- Collaborate across organizational functions to market product releases and amplify Orca’s brand.- Establish an analytics-driven growth culture by integrating data insights into every marketing decision and campaign.- Continue to expand Orca’s reach to new and existing DeFi users.- Begin to position yourself as a public figure for Orca. This could include speaking at conferences, appearing on podcasts, writing for industry publications, or other activities depending on your strengths and preferences.- Develop your leadership role, managing a Marketing team and budget.