Marketing Lead at ZOOMEX

Job Description

Key Responsibilities

• User Growth: Leverage existing resources in blockchain, crypto, investment, and finance sectors to design and execute user acquisition strategies that drive new user conversion.
• Channel Expansion: Identify and integrate diverse marketing channels including media partnerships, KOL collaborations, SEO optimization, app install campaigns, and quant team alliances to create effective marketing plans.
• KPI Achievement: Establish and meet performance targets for user acquisition, conversion rates, and channel effectiveness while leading the team in developing actionable marketing campaigns.
• Team Leadership: Align market strategies with product and operational timelines, fostering cross-department collaboration to enhance execution efficiency and team development.
• Market Research: Monitor industry trends and produce high-quality analysis reports to guide strategic decision-making and campaign adjustments.

Job Requirements

• Proven experience in user acquisition and growth marketing within blockchain, cryptocurrency, or financial industries.
• Strong network of media, KOL, and investor community contacts to facilitate channel partnerships.
• Ability to set and achieve measurable KPIs for user growth and conversion optimization.
• Leadership skills to manage teams, coordinate cross-functional projects, and improve operational efficiency.
• Analytical mindset with the ability to conduct market research and translate insights into actionable strategies.
• Experience in remote team collaboration and familiarity with North American market dynamics is a plus.