Job Description
Key Responsibilities
- User Growth: Leverage existing resources in blockchain, crypto, investment, and finance sectors to design and execute user acquisition strategies that drive new user conversion.
 - Channel Expansion: Identify and integrate diverse marketing channels including media partnerships, KOL collaborations, SEO optimization, app install campaigns, and quant team alliances to create effective marketing plans.
 - KPI Achievement: Establish and meet performance targets for user acquisition, conversion rates, and channel effectiveness while leading the team in developing actionable marketing campaigns.
 - Team Leadership: Align market strategies with product and operational timelines, fostering cross-department collaboration to enhance execution efficiency and team development.
 - Market Research: Monitor industry trends and produce high-quality analysis reports to guide strategic decision-making and campaign adjustments.
 
Job Requirements
- Proven experience in user acquisition and growth marketing within blockchain, cryptocurrency, or financial industries.
 - Strong network of media, KOL, and investor community contacts to facilitate channel partnerships.
 - Ability to set and achieve measurable KPIs for user growth and conversion optimization.
 - Leadership skills to manage teams, coordinate cross-functional projects, and improve operational efficiency.
 - Analytical mindset with the ability to conduct market research and translate insights into actionable strategies.
 - Experience in remote team collaboration and familiarity with North American market dynamics is a plus.
 


