岗位职责：1. 用户增长：拥有区块链、加密货币、投资、基金、股票等相关行业资源，制定并执行拉新策略，协助新用户转化。2. 渠道拓展：开发并整合市场渠道资源，如媒体、社群、KOL、SEO、APP下载、量化团队等，输出有效投放方案。3. 目标达成：制定并完成拉新、转化、渠道等相关KPI，带领团队制定可执行的推广方案与市场活动计划。4. 团队管理：根据产品与运营节奏，制定并推进市场策略，跨部门协作，提升整体执行效率和团队成长。5. 市场调研：密切关注行业动态，输出高质量市场分析和调研报告，指导战略落地。Marketing Lead (North America, Remote)Job Responsibilities:User Acquisition: Leverage existing user resources in crypto, blockchain, finance, or investment sectors to grow and convert new users.Channel Development: Explore and manage diverse marketing channels, including media, KOLs, investor communities, SEO, app installs, quant teams, etc.KPI Delivery: Set and achieve performance goals for user growth and conversion, and lead the team in executing actionable marketing and campaign plans.Team Management: Develop market strategies aligned with product and operation timelines. Collaborate across departments and enhance team productivity.Market Research: Monitor industry trends and deliver insightful analysis to guide market strategy.