Marketing Lead at ZOOMEX

Job Description

Key Responsibilities

• Localize and execute global marketing strategies to align with regional culture and user habits.
• Develop and manage media resources, including paid media, content placement, interview arrangements, and media inquiries.
• Collaborate closely with the headquarters brand team to manage press releases, media kits, and external communication materials.
• Coordinate regional marketing activities (such as AMAs, online/offline brand interactions) and align with product and business teams.
• Partner with local KOLs, influencers, and community leaders to amplify brand voice and influence.
• Manage the regional PR calendar, monitor public sentiment, and handle basic crisis communications.
• Track marketing KPIs and regularly provide performance reports and regional market insights.

Job Requirements

• 3+ years of marketing experience with a background in regional market management and solid market expansion expertise.
• Experience in the crypto (Crypto/Web3), fintech, or tech industry is preferred.
• Excellent written and verbal communication skills in both English and the local language, capable of independent copywriting and media outreach.
• Proactive, detail-oriented, and able to work efficiently in cross-time-zone and cross-team environments.

Benefits