Job Description

The Marketing Manager will be responsible for developing and executing comprehensive branding and marketing strategies to support the organization's integrated marketing approach. This role requires a strategic thinker with strong leadership skills to enhance brand visibility and influence across various channels.

Key Responsibilities

Develop and implement branding & marketing strategies to create actionable marketing plans
Establish and maintain relationships with market KOLs to enhance industry visibility
Manage corporate leaders' public relations communication system and personalized marketing
Oversee social media operations including strategy formulation, media matrix building (short videos, live broadcasts, social media, forums), and coordination with operations specialists
Develop and maintain social media data analysis and user feedback evaluation systems
Design and maintain online promotion and advertising for company brands and products
Analyze promotion data to improve drainage and conversion rates
Coordinate offline market activities with online publicity for maximum impact
Monitor and analyze competitive brands' marketing strategies
Develop and implement the company's SEO and ASO optimization plans

Job Requirements

Bachelor's degree in Marketing, Business Administration or related field
5+ years of experience in marketing management roles
Proven track record in developing successful marketing strategies
Strong understanding of digital marketing channels and social media platforms
Excellent analytical skills with ability to interpret marketing data
Experience in KOL management and public relations
Knowledge of SEO/ASO optimization techniques
Strong project management and organizational skills
Excellent communication and interpersonal skills
Creative thinker with problem-solving abilities

Preferred Qualifications

Master's degree in Marketing or related field
Experience in both B2B and B2C marketing environments
Familiarity with marketing automation tools
Certification in digital marketing or related areas

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

The Marketing Lead position at Coinstore requires a strategic professional with extensive experience in marketing to develop and execute comprehensive branding strategies, enhance digital visibility, and manage various marketing channels effectively.

5+ years of marketing management experience with a proven track record in developing and implementing successful strategies.
Strong expertise in digital marketing, including SEO/ASO optimization, social media management, and KOL engagement.
Excellent analytical skills to interpret marketing data and improve conversion rates across online and offline activities.
Experience in managing public relations, corporate communications, and social media operations for brand influence.

Understand Employer Recruitment Intent

The employer, Coinstore, likely a cryptocurrency or blockchain-focused company, is seeking a Marketing Lead to drive its integrated marketing approach in a high-growth, competitive industry. This role indicates a need for innovation and adaptability to rapidly evolving digital landscapes, emphasizing brand visibility through strategic initiatives like KOL management and social media. Coinstore, positioned as a leader in fintech, probably aims to attract candidates who can enhance customer trust and market penetration, suggesting a preference for individuals with experience in digital transformation, data-driven decision-making, and building communities in tech-savvy audiences. The emphasis on SEO/ASO and social media reflects a desire for measurable results and global reach, potentially addressing challenges like regulatory changes or market volatility in the crypto space.

MyJob Interviewer Says

Interviewers at Coinstore will focus on candidates' ability to demonstrate strategic thinking, technical marketing skills, and proven success in similar roles. They will assess how well candidates can handle fast-paced environments, innovate with digital tools, and show adaptability to emerging trends. Candidates should be prepared to discuss their experience in enhancing brand visibility, managing social media operations, and optimizing SEO/ASO to drive conversions. The emphasis on KOL and PR management suggests interviewers look for interpersonal skills and the ability to build influential partnerships. Overall, they seek a leader who can align marketing strategies with business goals and deliver quantifiable outcomes in a tech-oriented context.

AI Matching Suggestions

To optimize your application and interview preparation for Coinstore, focus on highlighting relevant experience in cryptocurrency marketing, digital strategies, and data analysis to align with the company's innovative and tech-focused nature. Tailor your resume and responses to demonstrate how your skills can enhance Coinstore's brand visibility and market position in the competitive fintech industry.

Research Coinstore's brand history, products, and recent marketing campaigns to tailor your resume and interview answers, emphasizing how your experience can contribute to their growth.
Incorporate specific examples of social media management or KOL engagement in your resume, quantifying achievements like increased follower growth or partnership successes to show expertise in digital channels popular in the crypto community.
Obtain and mention certifications in SEO/ASO or digital marketing tools to strengthen your profile, as these are preferred qualifications that can set you apart in the application process.
Prepare for interviews by discussing case studies on improving conversion rates or drainage through data analysis, and be ready to explain how you would integrate online and offline marketing strategies to build trust and visibility for a fintech company like Coinstore.

Marketing Lead at Coinstore

Employment Information

Job Description

Key Responsibilities

Job Requirements

Preferred Qualifications

AI Job Analysis

Analyze Job Core Requirements

Understand Employer Recruitment Intent

MyJob Interviewer Says

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Marketing Lead at Coinstore

Employment Information

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New Things Will Always Update Regularly

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Update Regularly