Job Description
This role is responsible for driving the company's traffic growth and optimizing the entire user conversion chain. The ideal candidate will coordinate multi-channel strategies, enhance conversion efficiency, and lead data-driven initiatives to maximize ROI and user lifetime value.
Key Responsibilities
- Growth Strategy and Traffic Operations: Develop and execute comprehensive traffic growth strategies, optimizing multi-channel user acquisition and conversion paths. Coordinate online/offline traffic sources to improve channel efficiency.
- Channel and Product Conversion Management: Build high-efficiency sales conversion mechanisms through user behavior analysis. Design high-conversion operational activities including membership programs and limited-time promotions.
- Data-Driven Growth: Implement robust analytics systems to optimize advertising strategies. Conduct A/B testing and user profiling to develop precision marketing approaches that enhance LTV.
- Cross-Functional Leadership: Collaborate with brand marketing, market expansion and product teams to align growth strategies. Build and mentor high-performance operations teams.
- User Experience Optimization: Analyze user journeys to improve retention and repurchase rates. Innovate growth strategies based on market trends to drive sustainable business expansion.
Job Requirements
- 5+ years experience in growth operations, digital marketing or related field
- Proven track record in multi-channel traffic growth and conversion optimization
- Expertise in data analytics tools and A/B testing methodologies
- Strong understanding of user behavior analysis and retention strategies
- Excellent cross-departmental collaboration and team management skills
- Ability to develop innovative growth strategies based on market dynamics
- Experience in e-commerce or internet platform operations preferred
Performance Metrics
Success in this role will be measured by: traffic growth rates, conversion rate improvements, ROI enhancement, user retention metrics, and contribution to sustainable business growth.
