Job Description
We are seeking a creative and strategic Social Media Content Specialist to join our team. This role is responsible for developing and executing engaging content across all company social media platforms to enhance brand awareness and drive user engagement.
Key Responsibilities
- Content Planning and Output: Responsible for content planning, creation, and publishing on all social media platforms of the company (including but not limited to X, Instagram, Medium), ensuring multi-dimensional communication of brand concepts and product values.
- Combining hot topics with fan growth: Based on current events and market trends, plan and execute attractive content and activities to promote the growth of fan base on various platforms.
- KOL maintenance and diversion: Maintain good cooperative relationships with key opinion leaders (KOLs) and well-known figures in the industry, achieve precise fan diversion through effective interactive strategies, and expand brand audience.
- Content production: Design and produce efficient advertising content to achieve the best brand communication effect and operational conversion goals.
- Content collaboration: Provide high-quality, high click through rate, and high conversion rate content support for online operations and offline promotion activities, enhancing brand influence and user engagement.
Job Requirements
- Bachelor's degree in Marketing, Communications, Journalism or related field
- 2+ years of experience in social media content creation and management
- Strong understanding of various social media platforms and their best practices
- Excellent writing, editing and communication skills
- Ability to analyze data and metrics to measure content performance
- Creative thinking and ability to generate innovative content ideas
- Experience working with KOLs and influencer marketing is a plus
- Proficiency in graphic design tools and video editing software is preferred
Additional Information
This position offers the opportunity to work in a dynamic, creative environment where your ideas can make a real impact. You'll collaborate with cross-functional teams including marketing, product, and design to create compelling content that resonates with our target audience.
We value creativity, data-driven decision making, and a passion for social media trends. If you're excited about shaping brand narratives and engaging with online communities, we'd love to hear from you.
