Content Marketer at Miners Club
Full Time1 month ago
Employment Information
Job Description
This role is responsible for developing and executing comprehensive brand strategies that align with the company's long-term goals. The ideal candidate will drive brand positioning, create impactful marketing content, and implement innovative campaigns to enhance brand influence in the computing RWA industry.
Key Responsibilities
- Develop medium- and long-term brand development plans by combining brand strategy with company objectives, defining brand positioning, core values, and communication directions
- Conduct in-depth analysis of computing RWA industry trends to identify market opportunities and build differentiated brand competitiveness
- Create various marketing materials including press releases, project analyses, and product guidelines
- Design and implement integrated online/offline marketing strategies (content marketing, social media, brand events)
- Expand brand reach through exhibitions, industry collaborations, and community operations
- Develop innovative marketing campaigns to strengthen brand authority and user engagement
- Collaborate cross-functionally with product, design, operations, and sales teams
- Build relationships with industry media, KOLs, and partners to support brand growth
- Analyze brand performance metrics and market feedback to optimize strategies
- Monitor competitors and industry trends to maintain market leadership
Job Requirements
- 5+ years experience in brand strategy/marketing, preferably in tech/finance sectors
- Proven track record in developing successful brand positioning strategies
- Exceptional content creation and copywriting skills
- Strong understanding of digital marketing channels and integrated campaigns
- Excellent analytical skills with ability to interpret market data
- Outstanding communication and stakeholder management abilities
- Creative thinker with innovative approach to brand building
- Bachelor's degree in Marketing, Business, or related field
- Familiarity with computing RWA industry trends is a plus
Performance Metrics
Success in this role will be measured by brand awareness growth, engagement metrics, campaign effectiveness, media coverage, and contribution to business objectives. The candidate should demonstrate continuous improvement in brand positioning and market influence.
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