Job Description:
The role involves strategic planning and execution of growth initiatives, collaboration with project teams, and driving user engagement through innovative campaigns and community activities.
Key Responsibilities:
- Event Planning & Operations: Design and execute growth activities such as user incentives, trading competitions, airdrops, referral programs, and tiered reward schemes. Establish clear objectives, timelines, incentive rules, and KPIs, ensuring cross-departmental collaboration and high-quality execution.
- Listing Operations & Ecosystem Coordination: Liaise with project teams for token listing communications, resource negotiations, and joint promotion plans. Develop incentive schemes, multi-channel exposure strategies, and user acquisition mechanisms to enhance listing efficiency and post-launch ecosystem activity.
- User Growth Strategy & Community Management: Formulate data-driven user growth strategies focusing on new user acquisition, existing user activation/retention, and transaction conversion. Implement community engagement initiatives (e.g., AMAs, ambassador programs, DAO incentives, offline meetups) to boost long-term participation.
- Data Insights & Strategy Optimization: Monitor key growth metrics (new users, retention, conversion rates, ROI, TVL/trading volume, etc.), producing periodic reports for strategy refinement. Stay attuned to industry trends and competitor moves, leveraging on-chain/off-chain data for iterative improvements.
- Cross-functional Collaboration: Coordinate with product, BD, marketing, community, and tech teams to align priorities and resources. Drive cross-departmental projects to enhance operational efficiency and goal attainment.
Job Requirements:
- Experience: Bachelor’s degree with 5+ years in operations, including 3+ years in Crypto/CEX/DEX platforms. Prior experience at top exchanges or leading DeFi projects is preferred. Proven track record in planning large-scale airdrops, trading competitions, or referral programs.
- Industry Knowledge: Deep understanding of DeFi/CEX/DEX core mechanics and crypto user behavior. Ability to adapt strategies based on market shifts and on-chain insights.
- Analytical Skills: Strong data analysis proficiency to identify growth opportunities, devise actionable strategies, and measure outcomes. Familiarity with growth tools and analytics platforms.
- Execution & Detail Orientation: Excellent cross-team coordination skills with a focus on precision and quality. Thrives in fast-paced Web3 environments under pressure.
- Preferred Qualifications: Fluency in English (Japanese/Korean a plus); Perp DEX power user/KOL with industry influence; expertise in trading mechanisms, leverage management, or funding rates; hands-on experience in user profiling, growth funnel design, or listing strategy optimization.
Benefits:
Negotiable based on experience and qualifications.
