Digital copywriter 1. Create user centric replicas for web and mobile applications. This includes collaborating with product designers and information architects to create information flow and terminology in complex workflows, from concepts, wireframes, prototypes to production. 2. Collaborate with product designers to create a cohesive cross product experience, including contributing to the product's sound and tone style guidelines. 3. Collaborate with the product team to identify opportunities for research that can stimulate, optimize, or evaluate user interface content; Without research, use data and rely on intuition to determine what will be effective. 4. Review the existing product replicas to continuously improve OKEx's user communication. 5. Promote clarity and consistency in tone and terminology, and support a systematic approach to all product copy. 6. Work closely with UI/UX designers, UX researchers, product managers, and engineers to improve Wish products.