Content Marketer at Blocto

Job Description

Key Responsibilities

• Conduct comprehensive content audits to identify gaps, opportunities, and areas for optimization, using data-driven insights to inform content decisions.
• Develop and execute editorial strategies that ensure brand consistency across all delivery platforms, including websites, social media, email campaigns, and print materials.
• Orchestrate the quality development of content by establishing standards, reviewing drafts, and coordinating with internal and external content creators.
• Collaborate with freelance editors globally to produce high-quality, audience-focused content that enhances user awareness and acquisition.
• Work closely with the branding team to define and maintain a unified writing style, tone, and visual identity across all content assets.
• Monitor and analyze content performance metrics, such as engagement rates, conversion metrics, and ROI, to refine strategies and improve outcomes.
• Identify and implement process improvements to streamline content development workflows, reduce inefficiencies, and enhance team productivity.
• Stay updated on industry trends, SEO best practices, and user behavior to ensure content remains relevant and competitive.

Job Requirements

• Proven experience in content strategy, content marketing, or related fields with a strong track record of driving business results through content optimization.
• Excellent analytical skills to interpret data, conduct audits, and make informed decisions about content direction and performance.
• Strong command of English and other languages (if applicable) to ensure clarity, consistency, and cultural relevance in content creation.
• Ability to collaborate effectively with cross-functional teams, including designers, marketers, and brand managers, to align content with overall business objectives.
• Experience with content management systems (CMS), SEO tools, and analytics platforms to streamline workflows and measure impact.
• Proactive attitude and ownership mindset to take initiative in identifying issues, proposing solutions, and ensuring timely delivery of high-quality content.
• Excellent communication and project management skills to coordinate with global freelancers, manage timelines, and maintain quality standards.
• Ability to adapt content strategies to evolving market trends, audience preferences, and business priorities while maintaining brand integrity.

Additional Qualifications

• Advanced knowledge of content lifecycle management, including ideation, creation, distribution, and post-launch evaluation.
• Experience in developing and launching content channels (e.g., blogs, podcasts, video series) that align with target audiences and business goals.
• Ability to track and calculate content ROI using tools like Google Analytics, A/B testing, and conversion rate analysis to demonstrate value to stakeholders.
• Strong understanding of user acquisition strategies, including lead generation, retention tactics, and conversion optimization.
• Experience with content personalization techniques to tailor messaging for different audience segments and improve engagement.
• Knowledge of content governance frameworks to ensure compliance with brand guidelines, legal requirements, and ethical standards.
• Ability to mentor junior team members and provide guidance on content strategy best practices, SEO, and brand alignment.
• Experience with agile methodologies and iterative content development processes to adapt to changing priorities and deliver results efficiently.