Job Description
As a Content Strategy Specialist, you will lead the development and optimization of content across multiple platforms by leveraging data analysis, content audits, and other research methodologies. This role involves creating and implementing editorial strategies that ensure brand consistency, enhance user engagement, and drive business growth. You will also oversee the creation, launch, and management of new content channels, aligning them with organizational goals and audience needs. Additionally, you will collaborate with cross-functional teams, including branding and marketing, to maintain a cohesive voice and tone across all content outputs. A strong emphasis will be placed on proactive problem-solving, ownership of deliverables, and continuous improvement of content processes.
Key Responsibilities
- Conduct comprehensive content audits to identify gaps, opportunities, and areas for optimization, using data-driven insights to inform content decisions.
- Develop and execute editorial strategies that ensure brand consistency across all delivery platforms, including websites, social media, email campaigns, and print materials.
- Orchestrate the quality development of content by establishing standards, reviewing drafts, and coordinating with internal and external content creators.
- Collaborate with freelance editors globally to produce high-quality, audience-focused content that enhances user awareness and acquisition.
- Work closely with the branding team to define and maintain a unified writing style, tone, and visual identity across all content assets.
- Monitor and analyze content performance metrics, such as engagement rates, conversion metrics, and ROI, to refine strategies and improve outcomes.
- Identify and implement process improvements to streamline content development workflows, reduce inefficiencies, and enhance team productivity.
- Stay updated on industry trends, SEO best practices, and user behavior to ensure content remains relevant and competitive.
Job Requirements
- Proven experience in content strategy, content marketing, or related fields with a strong track record of driving business results through content optimization.
- Excellent analytical skills to interpret data, conduct audits, and make informed decisions about content direction and performance.
- Strong command of English and other languages (if applicable) to ensure clarity, consistency, and cultural relevance in content creation.
- Ability to collaborate effectively with cross-functional teams, including designers, marketers, and brand managers, to align content with overall business objectives.
- Experience with content management systems (CMS), SEO tools, and analytics platforms to streamline workflows and measure impact.
- Proactive attitude and ownership mindset to take initiative in identifying issues, proposing solutions, and ensuring timely delivery of high-quality content.
- Excellent communication and project management skills to coordinate with global freelancers, manage timelines, and maintain quality standards.
- Ability to adapt content strategies to evolving market trends, audience preferences, and business priorities while maintaining brand integrity.
Additional Qualifications
- Advanced knowledge of content lifecycle management, including ideation, creation, distribution, and post-launch evaluation.
- Experience in developing and launching content channels (e.g., blogs, podcasts, video series) that align with target audiences and business goals.
- Ability to track and calculate content ROI using tools like Google Analytics, A/B testing, and conversion rate analysis to demonstrate value to stakeholders.
- Strong understanding of user acquisition strategies, including lead generation, retention tactics, and conversion optimization.
- Experience with content personalization techniques to tailor messaging for different audience segments and improve engagement.
- Knowledge of content governance frameworks to ensure compliance with brand guidelines, legal requirements, and ethical standards.
- Ability to mentor junior team members and provide guidance on content strategy best practices, SEO, and brand alignment.
- Experience with agile methodologies and iterative content development processes to adapt to changing priorities and deliver results efficiently.
