Job responsibilities: 1. Combining brand strategy and market positioning with the company's strategic goals, develop medium - and long-term brand development plans, clarify brand positioning, core values, and communication directions. Gain a deep understanding of the trends in the computing RWA industry, explore market opportunities, and build differentiated brand competitiveness. 2. Integrate marketing and marketing content with the ability to independently write marketing press releases, in-depth project analysis, product guidelines, and other types of marketing content creation. Design and promote integrated online and offline marketing strategies, including content marketing, social media communication, brand events, etc. Expand brand influence and user coverage through exhibitions, industry collaborations, and community operations. Innovatively plan marketing campaigns to enhance the brand's industry discourse power and user stickiness. 3. Efficient collaboration and resource integration work closely with product, design, operation, and sales teams to ensure brand communication aligns with business goals. Establish and maintain communication with industry media 关键意见领袖 Good relationships with partners, integrating resources to promote brand development. 4. Regularly analyze brand communication effectiveness and market feedback based on brand data and market insights, generate data reports, and optimize brand strategies. Pay attention to competitors and industry trends, continuously adjust the direction of brand communication to maintain a leading position in the industry.