Job Description
This position is responsible for the comprehensive operation and management of the company's official new media accounts. The candidate will be tasked with developing and executing content strategies across multiple platforms, including social media, official websites, and other digital channels. The role involves creating and maintaining a consistent content calendar, selecting trending topics, and producing high-quality content in various formats such as text, images, and videos. Additionally, the individual will be responsible for promoting the company's products and services through targeted marketing campaigns and brand storytelling initiatives.
Key Responsibilities
- Plan and execute content strategies for official new media accounts, including topic selection, daily publishing schedules, and platform maintenance
- Develop and produce original content for brand promotion, market campaigns, and industry case studies across multiple formats
- Implement user operation strategies to enhance engagement and conversion rates for private domain traffic
- Design and coordinate promotional activities that align with business objectives and brand positioning
- Monitor and analyze content performance metrics to optimize strategies and improve ROI
- Collaborate with cross-functional teams to ensure content quality and alignment with overall marketing goals
- Stay updated on industry trends and competitor activities to maintain a competitive edge in content creation
- Manage the entire content lifecycle from ideation to distribution and post-campaign analysis
- Develop creative solutions for content optimization and user retention strategies
- Ensure compliance with brand guidelines and content standards across all platforms
Job Requirements
- Proven experience in new media operations and content marketing (minimum 2 years)
- Excellent understanding of digital marketing principles and platform algorithms
- Strong proficiency in content creation tools such as Canva, Adobe Premiere, and video editing software
- Ability to analyze data and generate actionable insights for content optimization
- Excellent communication skills with ability to collaborate effectively with marketing teams
- Knowledge of SEO best practices and content distribution strategies
- Experience with social media analytics tools and conversion rate tracking
- Strong organizational skills with ability to manage multiple projects simultaneously
- Excellent time management abilities to meet content publishing deadlines
- Ability to adapt to changing market trends and audience preferences
- Proficiency in English and Chinese for content creation and communication
- Knowledge of customer behavior analysis and user engagement strategies
- Experience with content management systems and platform integration
- Strong problem-solving skills to address content performance challenges
- Ability to develop and implement creative content ideas for brand promotion
- Excellent attention to detail for maintaining content quality and consistency
- Knowledge of digital marketing trends and emerging technologies
- Ability to work independently and as part of a team in a fast-paced environment
- Strong analytical skills to evaluate content effectiveness and ROI
- Experience with content calendar planning and project management
