Job Description
We are seeking a creative and strategic Social Media IP Planner to develop and manage our company's IP-based social media presence from the ground up. This role involves crafting compelling content strategies, building a distinctive brand persona, and driving engagement across our social media platforms.
Key Responsibilities
- Plan and establish the company's IP-based social media accounts from scratch, including developing incubation strategies and content guidelines
- Deeply package the account persona to create a unique and attractive personal brand that resonates with our target audience
- Identify, package, and plan highlights of company projects, transforming them into shareable content for our account matrix
- Monitor and analyze social media account performance metrics, adjusting strategies and optimizing content to enhance operational effectiveness
- Collaborate with cross-functional teams to align social media content with overall marketing and business objectives
- Stay updated on social media trends and platform updates to ensure our strategies remain innovative and effective
Job Requirements
- Proven experience in social media planning and content creation, preferably with IP-based accounts
- Strong understanding of social media platforms and their respective best practices
- Excellent storytelling and content packaging skills
- Analytical mindset with the ability to interpret data and adjust strategies accordingly
- Creative thinker with the ability to develop unique brand personas
- Strong project management and organizational skills
- Ability to work in a fast-paced environment and meet tight deadlines
Preferred Qualifications
- Experience in building social media accounts from zero to substantial following
- Background in marketing, communications, or related field
- Familiarity with content management systems and social media analytics tools
- Multimedia skills including basic graphic design or video editing
