Content Creator at OpenBlock

Job Description

Key Responsibilities

• Plan and establish the company's IP-based social media accounts from scratch, including developing incubation strategies and content guidelines
• Deeply package the account persona to create a unique and attractive personal brand that resonates with our target audience
• Identify, package, and plan highlights of company projects, transforming them into shareable content for our account matrix
• Monitor and analyze social media account performance metrics, adjusting strategies and optimizing content to enhance operational effectiveness
• Collaborate with cross-functional teams to align social media content with overall marketing and business objectives
• Stay updated on social media trends and platform updates to ensure our strategies remain innovative and effective

Job Requirements

• Proven experience in social media planning and content creation, preferably with IP-based accounts
• Strong understanding of social media platforms and their respective best practices
• Excellent storytelling and content packaging skills
• Analytical mindset with the ability to interpret data and adjust strategies accordingly
• Creative thinker with the ability to develop unique brand personas
• Strong project management and organizational skills
• Ability to work in a fast-paced environment and meet tight deadlines

Preferred Qualifications

• Experience in building social media accounts from zero to substantial following
• Background in marketing, communications, or related field
• Familiarity with content management systems and social media analytics tools
• Multimedia skills including basic graphic design or video editing