1. Responsible for planning the company's IP based social media account from scratch, including but not limited to developing incubation strategies and content guidance; 2. Deeply package the account persona to create a unique and attractive personal brand; 3. Responsible for mining, packaging, and planning the highlights of company projects, and outputting spreadable content to the account matrix; 4. Monitor and analyze data indicators of social media accounts, adjust strategies and optimize content in a timely manner, and improve account operation effectiveness;