Job Description
As a Key Account Manager, you will be responsible for driving brand visibility and business growth in the local market through strategic partnerships and influencer marketing initiatives. This role requires proactive identification of high-impact KOLs, communities, and collaborative projects to expand the company's market presence. You will develop and implement comprehensive marketing strategies that align with business objectives, while continuously monitoring performance metrics to optimize results. The position also involves staying ahead of industry trends and competitor activities to ensure the company maintains a competitive edge in the market.
Key Responsibilities
- Establish and maintain long-term relationships with local KOLs, influencers, and community partners to enhance brand credibility and user engagement
- Develop tailored marketing strategies for different channels, including social media, content platforms, and offline events, to maximize reach and conversion rates
- Track and analyze campaign performance data using tools like Google Analytics, social media insights, and CRM systems to identify optimization opportunities
- Collaborate with cross-functional teams including product, sales, and design to align marketing efforts with overall business goals
- Conduct regular market research to monitor industry developments, competitor strategies, and consumer behavior patterns
- Prepare detailed reports on channel performance, ROI analysis, and strategic recommendations for senior management review
- Manage budget allocation for influencer campaigns, ensuring cost-effective spending while maintaining quality standards
- Stay updated on emerging trends in digital marketing and adjust strategies accordingly to maintain innovation and competitiveness
- Coordinate with local marketing teams to ensure consistent messaging across all platforms and campaigns
- Identify new partnership opportunities and negotiate terms that benefit both the company and collaborators
Job Requirements
- Minimum 3 years of experience in influencer marketing, brand management, or related fields with a proven track record of successful campaigns
- Excellent understanding of digital marketing principles, including SEO, SEM, and social media marketing strategies
- Proficiency in data analysis tools and ability to interpret performance metrics to make data-driven decisions
- Strong communication skills with the ability to negotiate and collaborate effectively with diverse stakeholders
- Ability to work independently and manage multiple projects simultaneously while maintaining high-quality standards
- Knowledge of local market dynamics and familiarity with key industry players and competitors
- Excellent organizational skills with the ability to manage timelines, budgets, and deliverables efficiently
- Proficiency in English and local language for effective communication with partners and teams
- Ability to create compelling content that aligns with brand voice and marketing objectives
- Experience with campaign management platforms and tools for tracking and reporting performance
- Strong analytical mindset with the ability to identify trends and develop strategic recommendations
- Excellent problem-solving skills to address challenges in partnership development and campaign execution
- Ability to adapt to changing market conditions and adjust strategies accordingly
- Knowledge of contract negotiation and partnership management processes
- Strong interpersonal skills to build and maintain relationships with KOLs and marketing channels
- Ability to work under pressure and meet tight deadlines while maintaining quality output
- Excellent presentation skills to communicate campaign results and strategies to stakeholders
- Knowledge of marketing automation tools and CRM systems for managing customer relationships
- Ability to develop and execute creative campaigns that resonate with target audiences
