Job Description
As a key member of the advertising sales team, you will be responsible for driving revenue growth through strategic relationship development with regional brands, advertisers, and agencies across diverse categories. This includes adapting to evolving client needs and market trends while mastering the full spectrum of ad sales operations. Your role will involve negotiating customized advertising campaigns, designing innovative ad units and placements, and identifying opportunities to expand existing accounts. You will also support the creation and execution of sales strategies by conducting in-depth market analysis, competitor benchmarking, and investment trend research. Additionally, you will contribute to the development of business plans, sales presentations, and reference materials, delivering these to potential clients including C-level executives. The position requires managing the entire sales pipeline, from lead generation to deal closure, while ensuring seamless integration of advertising solutions. You will maintain competitive advantage by monitoring marketplace dynamics, analyzing ad pricing structures, and performing due diligence on clients and industries. Client relationship management is a core focus, involving feedback tracking, performance reporting, and proactive issue resolution. You will utilize CRM systems to document all client interactions and ensure the client database remains current. Finally, you will collaborate with cross-functional teams to align project execution with financial targets, supporting the achievement of monthly, quarterly, and annual revenue goals.
Key Responsibilities
- Drive ad sales growth by cultivating and expanding strategic partnerships with regional brands, advertisers, and agencies across multiple categories.
- Adapt to shifting client requirements and market conditions to optimize advertising solutions for both website and mobile in-app inventory.
- Negotiate tailored advertising campaigns that align with client objectives and market opportunities.
- Design and implement innovative ad units/placements to enhance revenue potential and account value.
- Conduct comprehensive market research to analyze competitor strategies, industry trends, and investment drivers.
- Develop and execute business plans, sales pitches, and presentations for prospects, including senior-level executives.
- Manage the end-to-end sales lifecycle, encompassing deal sourcing, negotiation, closing, execution, and integration.
- Monitor ad placement dynamics and pricing packages to maintain competitive positioning in the marketplace.
- Perform due diligence on clients and industries to ensure alignment with business goals and risk mitigation.
- Maintain and enhance client relationships through regular feedback tracking, performance reporting, and proactive issue resolution.
- Utilize CRM systems to document all client communications and ensure the client database is always up to date.
- Collaborate with internal/external teams to coordinate project execution and achieve revenue targets across all timeframes.
Job Requirements
- Proven experience in advertising sales, with a strong track record of driving revenue growth and client acquisition.
- Excellent negotiation and relationship-building skills to secure and maintain partnerships with brands, advertisers, and agencies.
- Strong analytical abilities to interpret market data, competitor trends, and investment opportunities.
- Proficiency in managing ad inventory for digital platforms, including website and mobile in-app placements.
- Ability to develop customized advertising strategies that meet client needs and market demands.
- Skilled in creating and delivering compelling sales presentations and business proposals to high-level stakeholders.
- Experience with CRM tools to track client interactions, manage databases, and generate activity reports.
- Knowledge of sales pipeline management, including lead generation, deal closure, and post-sale integration.
- Strong organizational skills to coordinate cross-functional teams and ensure timely project execution.
- Excellent communication abilities to present findings, negotiate terms, and provide updates to management and clients.
- Ability to proactively identify and escalate issues to ensure client satisfaction and operational efficiency.
- Proficiency in financial planning and target achievement, with a focus on revenue growth metrics.
- Strong attention to detail in preparing accurate reports and maintaining data integrity across all sales activities.
- Ability to adapt to dynamic market environments and implement innovative solutions to stay ahead of competition.
- Excellent problem-solving skills to address challenges in ad sales, client management, and project delivery.
- Proficiency in using data analytics tools to track performance, identify trends, and make informed business decisions.
- Ability to work independently and collaboratively to achieve team and organizational objectives.
- Strong ethical standards and commitment to maintaining client confidentiality and trust.
- Experience with digital advertising platforms and technologies to ensure effective campaign execution.
