Community Lead at CoinW Exchange

Job Description

Key Responsibilities

• Develop and execute comprehensive community growth strategies, including user acquisition, retention, and activation plans, while continuously monitoring and optimizing these strategies based on performance data.
• Design and implement phased community operation goals, focusing on efficient conversion rates, user engagement metrics, and long-term community health, with accountability for achieving measurable results.
• Plan, organize, and execute regular community activities, ensuring seamless execution, real-time feedback collection, and iterative improvements to maximize activity impact and user participation.
• Create and maintain standardized community operation SOPs, activity-related QA documentation, and workflow processes, while continuously refining these systems to improve operational efficiency.
• Identify and collaborate with industry KOLs, community leaders, and influencers to establish strategic partnerships, manage ongoing relationships, and leverage external resources for community expansion.
• Monitor and analyze community performance data, including user engagement, conversion rates, and retention metrics, to identify trends, opportunities, and areas for improvement.
• Develop and maintain a community content calendar, ensuring consistent and engaging content delivery across multiple platforms to sustain user interest and interaction.
• Implement user feedback mechanisms, such as surveys, polls, and community forums, to gather insights and improve the overall community experience.
• Collaborate with marketing and product teams to align community initiatives with brand messaging and product launches, ensuring cohesive communication strategies.
• Stay updated on industry trends, competitor activities, and emerging technologies to maintain a competitive edge in community management and growth.

Job Requirements

• Proven experience in community management, user growth, or digital marketing, with a minimum of 2-3 years in a similar role within a tech or SaaS environment.
• Strong analytical skills, with expertise in data-driven decision-making using tools like Google Analytics, Tableau, or community management platforms (e.g., Discord, Slack, or social media analytics tools).
• Excellent communication and collaboration abilities, with a track record of building relationships with KOLs, community leaders, and cross-functional teams to achieve business goals.
• Proficiency in creating and managing community content calendars, including blog posts, social media updates, and email campaigns, to maintain consistent engagement.
• Ability to develop and maintain SOPs, QA documents, and workflow processes for community operations, ensuring scalability and consistency across platforms.
• Knowledge of user acquisition strategies, including SEO, SEM, and referral programs, to drive community growth and increase user base.
• Strong project management skills, with experience in managing multiple community initiatives simultaneously while meeting deadlines and KPIs.
• Fluency in English, with additional language skills preferred for global community engagement and international collaboration.
• Experience with community engagement tools such as social media management platforms, CRM systems, and user feedback tools to streamline operations.
• Ability to analyze community performance metrics, including DAU, MAU, and conversion rates, to identify trends and optimize strategies for better results.
• Excellent problem-solving skills, with a proactive approach to addressing community challenges and improving user experience through innovative solutions.
• Knowledge of community moderation techniques, including conflict resolution, content curation, and user onboarding processes, to maintain a healthy and active community.
• Strong organizational skills, with the ability to manage complex community projects and coordinate with stakeholders to ensure successful execution.
• Experience with A/B testing and experimentation to refine community strategies and improve user engagement outcomes.
• Ability to create and maintain a community content strategy that aligns with brand identity and business objectives, ensuring consistent messaging across platforms.