Job Description

We are looking for an experienced and proactive SEO (Search Engine Optimization) and ASO (App Store Optimization) manager. This position requires a strong background in the fintech industry and the ability to lead and execute organic growth strategies across web and mobile platforms.

Key Responsibilities

Develop and implement a comprehensive SEO strategy covering both Google and Yandex
Conduct technical SEO audits and address issues such as indexing, crawling efficiency, Core Web Vitals, and structured data (schema)
Optimize content architecture and page elements based on fintech user search intent
Lead external link construction and digital public relations strategies to enhance domain authority and search visibility
Use tools like Google Search Console, Yandex Webmaster Tools, Ahrefs, SEMrush, Screaming Frog, and SurferSEO to monitor and analyze SEO performance
Collaborate with content, products, and development teams to ensure all web assets follow SEO best practices
Guide SEO team members or freelancers in ASO direction as needed
Develop iOS and Android dual platform app store optimization strategies
Conduct app store keyword research and optimize titles, subheadings, keyword fields, and descriptions
Perform A/B testing of creative materials (icons, screenshots, preview videos) to increase conversion rates
Use App Store Connect, Google Play Console, and third-party tools to track and improve organic installations
Work closely with user acquisition (UA) and creative teams to align paid and organic growth strategies
Analyze competitor apps and market trends to maintain app store page competitiveness

Job Requirements

Proven experience in SEO (Google and Yandex) and ASO (App Store and Google Play) performance management
Strong project management skills and experience leading small teams
Hands-on experience throughout the entire SEO/ASO process
Background in fintech industry preferred
Ability to enhance product discoverability, traffic, installations, and conversion rates
Familiarity with various SEO and ASO tools and platforms
Excellent analytical skills and data-driven approach to optimization
Strong collaboration skills to work with cross-functional teams

Impact

This will be a crucial growth driver role in the digital team, responsible for enhancing product discoverability and performance across search engines and app stores.

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

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Analyze Job Core Requirements

This SEO Manager role at Bitunix exchange demands a highly skilled professional with extensive experience in both SEO and ASO, particularly within the fintech sector. The position involves strategic planning, technical optimizations, and collaborative efforts to enhance digital product visibility.

Comprehensive SEO and ASO strategy development for Google, Yandex, and app store platforms.
Technical SEO expertise including audits, indexing, Core Web Vitals, and structured data implementation.
Hands-on experience with a variety of SEO/ASO tools such as Google Search Console, Ahrefs, and App Store Connect.
Background in fintech industry to apply domain-specific knowledge effectively.
Project management and team leadership abilities to execute growth strategies across cross-functional teams.

Understand Employer Recruitment Intent

Bitunix exchange, as a fintech company likely specializing in digital currency exchanges or blockchain technologies, is recruiting an SEO Manager to address the high-competition landscape in the financial services digital space. Their explicit need is for an experienced professional who can drive organic growth through search engine and app store optimization, enhancing product discoverability and user acquisition. Implicitly, they seek someone who can adapt to rapid market changes, leverage data-driven insights for continuous improvement, and contribute to building a strong digital presence that differentiates them in the fintech industry, potentially focusing on user trust and engagement in a tech-driven environment.

MyJob Interviewer Says

Interviewers at Bitunix exchange will prioritize candidates who demonstrate not only technical proficiency in SEO/ASO but also the ability to apply these skills in fintech contexts, ensuring strategies are tailored to industry-specific challenges. They will assess candidates' problem-solving abilities, experience with high-traffic platforms, and collaborative skills when working with development and marketing teams. Key focus areas include evaluating past successes in improving search rankings, handling technical SEO issues, and showing adaptability to evolving fintech trends, with an emphasis on measurable outcomes that align with Bitunix's growth objectives.

AI Matching Suggestions

To optimize your application for Bitunix exchange, tailor your resume and interview responses to highlight fintech-related SEO/ASO experience and align with their focus on organic growth strategies.

Tailor your resume to emphasize specific fintech SEO/ASO projects, such as optimizing search visibility for financial services apps or websites, and include quantifiable results like percentage increases in traffic or rankings.
Research Bitunix exchange's products and services to incorporate their domain into your cover letter and interview discussions, demonstrating your understanding of their market position and how your skills can enhance their digital strategy.
Prepare a portfolio or case studies showcasing your use of tools like Ahrefs, SEMrush, and App Store Connect, with examples of technical SEO audits, keyword research, or A/B testing that improved conversion rates in competitive sectors.
Familiarize yourself with Core Web Vitals and Yandex-specific SEO requirements, and discuss how you would address issues like indexing problems or mobile optimization to meet Bitunix's performance standards in user acquisition.
Emphasize your analytical skills by quantifying your impact, e.g., mentioning metrics like domain authority growth or app installation rates, and show how you stay updated with search engine algorithm changes to maintain competitiveness.

SEO Manager at Bitunix exchange

Employment Information

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Impact

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SEO Manager at Bitunix exchange

Employment Information

Job Description

Key Responsibilities

Job Requirements

Impact

Skills

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