We are looking for an experienced and proactive SEO (Search Engine Optimization) and ASO (App Store Optimization) manager. This position requires a strong background in the fintech industry and the ability to lead and execute organic growth strategies across web and mobile platforms. This composite position requires hands-on experience throughout the entire process, with candidates possessing practical experience in managing SEO (Google and Yandex) and ASO (App Store and Google Play) performance, as well as project management skills and experience in leading small teams. You will be responsible for enhancing product discoverability, traffic, installations, and conversion rates through search engines and app stores - this will be a crucial growth driver role in the digital team. Develop and implement a comprehensive SEO strategy covering both Google and Yandex, conduct technical SEO audits, and address issues such as indexing, crawling efficiency, Core Web Vitals, and structured data (schema). Optimize content architecture and page elements based on fintech user search intent to lead external link construction and digital public relations strategies, enhance domain authority and search visibility. Use Google Search Console, Yandex Webmaster Tools Tools such as Ahrefs, SEMrush, Screaming Frog, and SurferSEO monitor and analyze SEO performance, collaborate with content, products, and development teams to ensure that all web assets follow SEO best practices. As needed, guide SEO team members or freelancers in ASO direction to develop iOS and Android dual platform app store optimization strategies. Conduct app store keyword research and optimize titles, subheadings, keyword fields, and descriptions through A/B testing of creative materials (icons, screenshots, preview videos) to increase conversion rates. Use App Store Connect, Google Play Console, and third-party tools to track and improve organic installations and products. Work closely with user acquisition (UA) and creative teams to ensure that paid and organic growth strategies collaborate to analyze competitor apps and market trends, and maintain the competitiveness of app store pages. Attraction