1. Corporate Image Management: Responsible for the overall planning and management of the company's external PR image, developing and implementing brand image communication strategies, and enhancing brand awareness and reputation; 2. Exposure and communication planning: closely track industry and company dynamics, and develop brand communication strategies based on the company's development situation. Plan promotional content based on brand communication objectives, including but not limited to company news, industry insights, character stories, videos, brand events, etc., in pursuit of good mass communication effects; 3. Brand cooperation and external resource expansion: Lead the cooperation with external media, brands, and institutions, develop and maintain strategic partnerships, and jointly promote the enhancement of brand influence; 4. Planning and Execution of Large scale Events: Responsible for planning, organizing, and implementing large-scale events to ensure high-quality presentation and achievement of goals; 5. Data analysis and effectiveness evaluation: Analyze brand exposure and activity effectiveness data, output communication evaluation reports, provide optimization suggestions, and support strategy iteration.