1. Develop and execute strategic public relations plans: Responsible for comprehensive planning and implementation of public relations strategies, including media relations management, brand communication, and crisis response, to enhance brand awareness and influence. 2. Establish and maintain media relations: proactively expand relationships with key media, write high-quality press releases, media announcements, and other promotional materials to ensure effective dissemination. 3. Content creation and management: Lead the creation of high-quality content, including industry analysis, blog articles, and social media posts, to enhance brand image and industry influence. 4. Planning and Organizing Activities: Responsible for planning and executing industry events, press conferences, and other public relations activities in which the company participates, ensuring maximum effectiveness of the activities. 5. Cross departmental collaboration: Work closely with internal teams to ensure that public relations activities are aligned with company strategy and effectively support market and business goals. 6. Monitoring and evaluation: Regularly analyze the effectiveness of public relations activities, provide improvement suggestions, and ensure continuous optimization of public relations strategies.