Job Description

The Product Marketer will be responsible for defining and executing marketing strategies to drive product awareness, adoption, and engagement. This role involves collaborating with cross-functional teams to create compelling messaging, develop marketing assets, and support sales enablement.

Key Responsibilities

Product Positioning and Messaging
- Define and articulate the value proposition for Figment’s products and services, ensuring alignment with customer needs.
- Create consistent and impactful messaging frameworks that highlight Figment’s unique advantages.
- Conduct market and competitive research to identify opportunities and refine positioning.
Content Development and Delivery
- Develop and maintain product marketing assets, including product documentation, user guides, presentations, FAQs, and one-pagers for sales enablement.
- Create explainer videos, webinars, and onboarding materials for customers.
- Collaborate with demand generation teams to create content for campaigns, including blog posts, white papers, and social media assets.
Go-to-Market (GTM) Strategy
- Partner with product and marketing teams to plan and execute product launches, ensuring all stakeholders are aligned and prepared.
- Develop campaigns to drive awareness, adoption, and engagement for new and existing products.
- Monitor and analyze product adoption rates and feedback to adjust strategies as needed.
Sales Enablement and Customer Support
- Work closely with the sales team to create tools and training materials that help close deals effectively.
- Support customer success by producing educational resources to address common questions and improve customer experience.
- Provide ongoing training to internal teams on product updates, new features, and key benefits.
Metrics and Insights
- Measure the effectiveness of product marketing initiatives (e.g., adoption rates, customer satisfaction, and campaign performance).
- Use data and customer feedback to refine messaging, materials, and product positioning.

Job Requirements

Bachelor’s degree in Marketing, Business, or a related field.
3+ years of experience in product marketing, preferably in a technology or SaaS environment.
Strong written and verbal communication skills, with the ability to craft compelling messaging.
Experience developing marketing collateral and sales enablement materials.
Proficiency in market research and competitive analysis.
Ability to collaborate effectively with cross-functional teams, including product, sales, and marketing.
Analytical mindset with the ability to interpret data and derive actionable insights.
Self-motivated and able to manage multiple projects simultaneously.

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

The Marketing Manager position at Figment emphasizes a strategic blend of product marketing expertise, content creation, and analytical skills to drive product success in a technology-focused environment.

Experience in defining and articulating value propositions for products.
Development of marketing assets and sales enablement materials.
Collaboration with cross-functional teams for campaign execution and market research.
Ability to analyze data and metrics to refine marketing strategies.
Self-motivation and project management for multiple tasks simultaneously.

Understand Employer Recruitment Intent

Figment, likely a technology or SaaS company leveraging AI and innovative tools, is seeking a Marketing Manager to enhance product awareness and adoption in a competitive market. The recruitment intent appears to focus on finding a proactive candidate who can integrate deeply with product and sales teams to execute data-driven marketing strategies, indicating a need for someone who not only has technical marketing experience but also excels in innovation and customer-centric approaches to support Figment's growth objectives.

Given Figment's probable emphasis on AI and digital solutions, the job description highlights the need for a candidate who can handle complex GTM strategies and competitive analysis, suggesting that the employer values analytical prowess and adaptability to rapidly evolving tech landscapes. This role likely aims to fill a gap in scaling marketing efforts for product launches, ensuring alignment with business goals and customer needs, which reflects a broader intent to build a cohesive team that drives engagement and retention in a SaaS context.

MyJob Interviewer Says

Interviewers at Figment would prioritize candidates who demonstrate a strong track record in product marketing, particularly within technology or SaaS settings, as this aligns with the company's innovative nature. They will likely assess candidates' ability to collaborate effectively with cross-functional teams, as evidenced by past experiences in developing marketing assets and sales enablement tools.

Key focus areas include evaluating analytical skills through case studies or data interpretation questions, ensuring candidates can derive insights from metrics like adoption rates. Interviewers may also probe for evidence of successful GTM strategies and competitive research, given Figment's need for a data-driven approach. Candidates should be prepared to showcase self-motivation and multitasking abilities, as this role requires managing various projects simultaneously in a fast-paced environment.

AI Matching Suggestions

For job seekers targeting Figment, tailor your resume and interview preparation to emphasize experience in product marketing within technology or SaaS companies, as this aligns closely with Figment's likely focus on AI-driven tools and innovation. Highlight specific achievements using metrics to demonstrate impact, and prepare examples of market research and GTM strategy execution to address the job's core requirements.

Customize your resume by including keywords such as 'product positioning,' 'competitive analysis,' and 'sales enablement' from the job description, and quantify your experience with percentages or numbers where possible.
Research Figment's products and industry to discuss how your skills can contribute to their goals, such as improving product adoption rates, and prepare case studies or portfolio examples showcasing your analytical and content development abilities.
In interviews, practice articulating your value proposition and messaging frameworks, and be ready to answer behavioral questions about collaboration with cross-functional teams, using the STAR method to structure your responses.
Optimize your LinkedIn profile and cover letter to reflect your expertise in marketing analytics and tech environments, and seek referrals or network through platforms like LinkedIn to increase visibility for roles like this at Figment.

Marketing Manager at Figment

Employment Information

Job Description

Key Responsibilities

Job Requirements

AI Job Analysis

Analyze Job Core Requirements

Understand Employer Recruitment Intent

MyJob Interviewer Says

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Skills

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Language

Currency

Marketing Manager at Figment

Employment Information

Job Description

Key Responsibilities

Job Requirements

Skills

$11,000 - $12,500 /hour

$1 - $20,000 /hour

$9,600 - $12,000 /hour

New Things Will Always Update Regularly

New Things Will Always
Update Regularly