Marketing Operations SpecialistManage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress.Develop, document, and refine marketing workflows, ensuring efficient and scalable operations across the team.Design and execute A/B and multivariate tests for email campaigns, landing pages, and other digital assets to improve engagement and conversions.Build and maintain marketing dashboards to measure performance across channels and campaigns, enabling clear visibility into ROI and pipeline impact.Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot to support the sales pipeline.Collaborate with the content team to optimize WordPress pages for campaign performance and tracking.Create reporting frameworks for email marketing performance and audience engagement metrics, delivering actionable insights to the team.Troubleshoot and resolve technical issues in marketing systems to ensure continuity of operations.Stay up to date on marketing technology trends and recommend new tools or processes for enhanced efficiency.