Job Description

1. User Growth & Operations

Break down annual strategic goals into executable marketing plans, leading end-to-end DEX campaigns covering user acquisition, activation, and retention.
Manage SEO/SEM and social media advertising campaigns, optimizing conversion funnels in real-time.
Oversee community operations, including AMA event planning and execution, KOL collaboration content strategy, and user incentive program design with performance analysis.

2. Data Analysis & Optimization

Establish a marketing ROI evaluation system, build real-time dashboards, and monitor key metrics daily for timely adjustments.
Conduct multi-dimensional data analysis to refine marketing strategies continuously.
Utilize on-chain analytics tools to create user segmentation models for precision marketing.

3. Ecosystem & Compliance

Develop strategic partnerships and execute co-marketing initiatives. Build and manage KOL ecosystems throughout their lifecycle.
Ensure all marketing content complies with global regulations to mitigate legal risks.

Job Requirements

1. Education

Bachelor's degree or higher in Marketing, Communications, Business Administration, or related fields.

2. Industry Experience

5+ years in digital marketing with 3+ years in Web3 management, including at least one full growth cycle for a DEX/DeFi project.
Must provide verifiable case studies of successful growth initiatives.

3. Language Skills

Fluent English with exceptional cross-cultural team management and collaboration abilities.

4. Personal Attributes

Entrepreneurial mindset: Skilled at solving growth challenges through innovation.
Results-driven: Data-informed decision-making with a track record of achieving targets.
Resilience under pressure: Maintains strategic focus amid market volatility.

Benefits

1. Base Salary

5,000-7,000 USDT/month.

2. Performance Bonus

Additional rewards upon KPI achievement.

3. Long-term Incentives

Token options for core contributors.

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AI Job Analysis

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Analyze Job Core Requirements

This Director of Marketing position at Antarctic Exchange requires a strategic blend of digital marketing expertise, Web3 knowledge, and data-driven decision-making to effectively grow user bases and manage operations in a dynamic ecosystem.

Digital marketing experience with a focus on Web3 projects, including SEO/SEM, social media advertising, and conversion optimization.
Community operations and KOL collaboration skills to handle user activation, retention, and incentive program design.
Data analysis capabilities, including ROI evaluation and real-time dashboard monitoring to refine strategies.
Strategic partnerships and compliance management to build ecosystems and mitigate legal risks.

Understand Employer Recruitment Intent

Antarctic Exchange, likely a Web3 or DeFi-focused project given its name and the job's emphasis on blockchain marketing, is seeking a Director of Marketing who can drive user growth and ensure regulatory compliance in a volatile market. Their intent is to find a candidate with deep digital marketing experience in Web3 to execute full growth cycles, build strong community ecosystems, and handle data-driven optimizations, indicating a need for innovation, resilience, and proven results in scaling DeFi or token-based projects. This suggests they value adaptability, entrepreneurial thinking, and the ability to navigate global regulations to minimize risks, positioning the role as crucial for their expansion in the competitive blockchain industry.

MyJob Interviewer Says

As an interviewer for this role, I would focus on assessing the candidate's hands-on experience in Web3 marketing, their ability to deliver data-informed strategies, and their entrepreneurial mindset to handle market volatility. Key assessments include verifying past case studies of user growth, evaluating skills in SEO/SEM and community management, and checking for cross-cultural collaboration abilities. I would look for evidence of results-driven performance, such as achieving KPIs in previous roles, and resilience under pressure to maintain focus amid uncertainties.

AI Matching Suggestions

For candidates applying to this Director of Marketing role at Antarctic Exchange, focus on tailoring your resume and interview responses to highlight Web3 expertise, data analysis skills, and real-world experience in scaling DeFi projects to align with the employer's innovative and compliance-focused environment.

Emphasize specific Web3 marketing achievements, such as user acquisition metrics from past DEX/DeFi projects, in your resume summary and cover letter.
Prepare data-driven case studies demonstrating your ability to optimize conversion funnels and build real-time dashboards for ROI evaluation during interviews.
Highlight cross-cultural collaboration experiences and language skills, as Antarctic Exchange values global team management, by providing examples of managing diverse teams in international markets.
Research Antarctic Exchange's ecosystem and compliance focus, and incorporate this knowledge into your interview preparation to show alignment with their strategic goals and risk mitigation priorities.

Director of Marketing at Antarctic Exchange

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Job Description

Job Requirements

Benefits

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Skills

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Director of Marketing at Antarctic Exchange

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Job Description

Job Requirements

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$2,500 - $3,000 /hour

$3,000 - $5,000 /hour

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