Director of Marketing at Antarctic Exchange

1. User Growth & Operations

• Break down annual strategic goals into executable marketing plans, leading end-to-end DEX campaigns covering user acquisition, activation, and retention.
• Manage SEO/SEM and social media advertising campaigns, optimizing conversion funnels in real-time.
• Oversee community operations, including AMA event planning and execution, KOL collaboration content strategy, and user incentive program design with performance analysis.

2. Data Analysis & Optimization

• Establish a marketing ROI evaluation system, build real-time dashboards, and monitor key metrics daily for timely adjustments.
• Conduct multi-dimensional data analysis to refine marketing strategies continuously.
• Utilize on-chain analytics tools to create user segmentation models for precision marketing.

3. Ecosystem & Compliance

• Develop strategic partnerships and execute co-marketing initiatives. Build and manage KOL ecosystems throughout their lifecycle.
• Ensure all marketing content complies with global regulations to mitigate legal risks.

1. Education

• Bachelor's degree or higher in Marketing, Communications, Business Administration, or related fields.

2. Industry Experience

• 5+ years in digital marketing with 3+ years in Web3 management, including at least one full growth cycle for a DEX/DeFi project.
• Must provide verifiable case studies of successful growth initiatives.

3. Language Skills

• Fluent English with exceptional cross-cultural team management and collaboration abilities.

4. Personal Attributes

• Entrepreneurial mindset: Skilled at solving growth challenges through innovation.
• Results-driven: Data-informed decision-making with a track record of achieving targets.
• Resilience under pressure: Maintains strategic focus amid market volatility.

1. Base Salary

• 5,000-7,000 USDT/month.

2. Performance Bonus

• Additional rewards upon KPI achievement.

3. Long-term Incentives

• Token options for core contributors.