Job Description
We are seeking a talented Content Specialist to join our team. This role involves creating high-quality content, conducting industry research, and driving brand communication efforts. The ideal candidate will have a strong understanding of content marketing and SEO optimization.
Key Responsibilities
- Content Creation and Planning:
- Write various types of copy, including press releases, blog articles, product introductions, and social media content.
- Plan and execute content marketing strategies to ensure brand consistency and enhance awareness.
- Industry Research and Analysis:
- Monitor blockchain industry dynamics, market trends, and competitive environment.
- Produce in-depth industry analysis reports and articles based on market needs.
- Brand Communication and Promotion:
- Collaborate with the marketing team to develop brand communication strategies.
- Plan and organize online/offline activities to boost user engagement.
- SEO Optimization and Data Analysis:
- Optimize website and content platform SEO to improve search rankings.
- Analyze content performance and refine strategies based on data insights.
Job Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 2+ years of experience in content creation, preferably in blockchain or tech industries.
- Strong writing and editing skills with attention to detail.
- Familiarity with SEO best practices and content analytics tools.
- Ability to conduct market research and translate insights into compelling content.
- Excellent teamwork and communication skills.
