Job responsibilities: 1 Social media management: Responsible for the daily operation and maintenance of the company's major social media platforms at home and abroad, such as Twitter, Medium, Facebook, LinkedIn, YouTube, etc. -Regularly publish high-quality content, including but not limited to industry news, company updates, product introductions, user cases, technical knowledge, etc., to enhance brand exposure and user interaction rate. 2. Content planning and creation: - Develop and execute social media content plans based on the company's overall marketing strategy. -Write creative copy and edit social media promotion content 2 weeks in advance to ensure the creativity and dissemination effect of the content. -Track industry hotspots, plan relevant content in a timely manner, and increase brand topicality. 3. Event planning and execution: - Plan and execute online marketing activities, such as live streaming, Q&A, lucky draws, challenges, etc., to enhance user engagement and brand awareness. -Coordinate cross departmental resources to ensure the smooth progress of activities, and conduct effectiveness evaluations and data analysis. 4. Data analysis and feedback: Regularly analyze social media operation data, write operation reports, and propose optimization suggestions. -Pay attention to user feedback, respond promptly to user issues and needs, and improve user satisfaction. 5. Brand building and maintenance: - Maintain and enhance the company's brand image, ensuring that all social media content is consistent with the brand tone. -Pay attention to competitor dynamics, conduct industry analysis, and explore promotion opportunities.