Content Marketer at Blocto

Job Description

Key Responsibilities

• Utilize data analysis and content audits to make informed content decisions and drive quality development
• Develop comprehensive editorial strategies to ensure content consistency across all delivery platforms
• Oversee the development and launch of new content channels to expand our digital presence
• Collaborate with global freelance editors to create engaging content that boosts user awareness and acquisition
• Work closely with branding teams to maintain consistent writing style and tone across all content
• For more experienced candidates: Strategize and improve content delivery and promotion methods
• Enhance operational metrics and streamline content development processes
• Conduct regular content audits and track content ROI to measure effectiveness

Job Requirements

• Proven experience in content strategy and development
• Strong analytical skills with ability to interpret data and make strategic decisions
• Excellent project management skills with ability to oversee multiple content channels
• Experience working with global teams and freelance contributors
• Deep understanding of branding and ability to maintain consistent tone and style
• Strong sense of ownership and proactive approach to problem-solving
• For senior candidates: Demonstrated success in improving content delivery and operational metrics

Preferred Qualifications

• Experience in content ROI analysis and performance tracking
• Background in digital marketing or user acquisition strategies
• Familiarity with content management systems and analytics tools
• Ability to work in fast-paced, collaborative environments