Job Description
The role involves comprehensive brand planning and promotion for the inscription project, including visual design, video editing, social media operations, marketing campaigns, and public relations management. The candidate will be responsible for shaping the project's brand image, enhancing its visibility, and driving engagement within the inscription community.
Key Responsibilities
- Brand Strategy & Planning: Develop monthly and quarterly promotion plans, aligning with industry trends and project milestones to build credibility and influence.
- Visual Design & Video Editing: Independently create high-quality promotional materials, including posters, banners, social media assets, and videos with subtitles, music, and effects.
- Social Media Management: Operate and publish content across platforms like WeChat, Twitter, Telegram, Xiaohongshu, and TikTok, covering project updates, industry insights, and user engagement.
- Marketing Campaigns: Leverage industry trends to plan and execute promotional activities, including online/offline events, airdrops, and community-driven initiatives.
- Public Relations: Monitor and manage brand reputation, address negative feedback, and refine communication strategies based on user insights.
- Content Library: Maintain a structured repository of promotional materials and analyze performance metrics (exposure, shares, conversions) to optimize future campaigns.
Job Requirements
- Industry Knowledge: Deep understanding of Web3, blockchain, and inscription culture, with prior experience in crypto/NFT marketing preferred.
- Technical Skills: Proficiency in PS, AI, PR, and AE for designing posters, editing videos, and creating minimalist, tech-savvy visuals.
- Content Creation: Strong copywriting skills for social media posts, promotional articles, and trend-driven content, with knowledge of platform algorithms.
- Marketing Acumen: Ability to capitalize on trends, execute campaigns efficiently, and adapt to urgent project needs.
- Professional Traits: Detail-oriented, innovative, and aligned with youth-centric aesthetics and community preferences.
Benefits
- Competitive Compensation: Fixed salary + monthly performance bonuses + promotion commissions + project incentives.
- Flexible Work: Full-time remote position with no office attendance required.
- Career Growth: Creative autonomy, resource support, regular salary reviews, and transparent promotion pathways within a high-potential industry.
