Job Description:
The role involves comprehensive brand planning and promotion for the inscription project, including brand packaging, image building, and market promotion. Responsibilities include developing monthly and quarterly promotion strategies aligned with industry trends and project milestones to enhance the project's reputation, credibility, and penetration within the inscription community. The candidate will independently handle visual design and video editing, creating high-quality promotional materials such as posters, banners, social media assets, and event materials. Additionally, they will manage social media platforms (WeChat, Twitter, Telegram, Xiaohongshu, Douyin) by regularly posting project updates, industry insights, and event announcements to engage the target audience effectively. The role also requires leveraging industry trends to plan marketing campaigns, coordinate event promotions, and manage public relations to maintain a positive brand image. Lastly, the candidate will build and maintain a standardized promotional material library and analyze performance metrics to optimize strategies.
Key Responsibilities:
- Brand Strategy: Develop and execute comprehensive branding and marketing plans to elevate the project's industry reputation and influence.
- Visual & Video Production: Design promotional materials (posters, banners, logos) and produce high-quality videos (short clips, promotional films, market analysis videos).
- Social Media Management: Operate and maintain active engagement across platforms (WeChat, Twitter, Telegram, Xiaohongshu, Douyin) with targeted content.
- Hotspot Marketing: Capitalize on industry trends and events to create impactful marketing campaigns and amplify event reach.
- Public Relations: Monitor and manage brand reputation, addressing feedback and optimizing communication strategies.
- Material Management: Organize and maintain a promotional material library while analyzing performance data for continuous improvement.
Job Requirements:
- Industry Knowledge: Deep understanding of Web3, blockchain, and inscription culture; prior experience in crypto or digital collectibles marketing preferred.
- Technical Skills: Proficiency in PS, AI, PR, AE for designing and editing promotional materials with a keen eye for tech-savvy, minimalist aesthetics.
- Content Creation: Strong copywriting skills for crafting promotional texts, social media posts, and event-related content.
- Marketing Acumen: Ability to identify trends, execute timely campaigns, and adapt to urgent project needs efficiently.
- Professional Traits: Detail-oriented, innovative, and aligned with youth-centric design preferences and community engagement strategies.
Benefits:
- Compensation: Competitive salary + monthly performance bonuses + promotion commissions + project incentives.
- Work Flexibility: Full-time remote work with flexible hours and no office attendance required.
- Career Growth: Opportunities for creative freedom, resource support, regular salary increments, and transparent promotion pathways.
