Job Description:
The role involves comprehensive brand planning, visual design, social media management, and marketing for the inscription project. Responsibilities include creating monthly and quarterly promotion strategies, designing visual materials, managing social media platforms, executing marketing campaigns, maintaining public relations, and building a standardized content library.
Key Responsibilities:
- Brand Strategy: Develop overall brand packaging, image shaping, and market promotion plans aligned with industry trends and project milestones.
- Visual Design: Independently create complete sets of visual materials including posters, banners, social media assets, and promotional videos.
- Social Media Management: Operate and distribute content across platforms like WeChat, Twitter, Telegram, Xiaohongshu, and TikTok.
- Marketing Campaigns: Plan and execute brand marketing initiatives, leveraging industry trends and organizing promotional activities.
- Public Relations: Monitor industry sentiment, address negative feedback, and optimize brand reputation.
- Content Library: Systematically organize promotional materials and analyze performance metrics to improve effectiveness.
Job Requirements:
- Industry Knowledge: Familiarity with Web3, blockchain, and inscription culture, with prior experience in crypto or digital collectibles marketing preferred.
- Technical Skills: Proficiency in design tools like PS, AI, PR, and AE for creating high-quality visual content.
- Content Creation: Ability to write promotional copy and understand social media algorithms and engagement strategies.
- Marketing Acumen: Strong sense for trends and ability to execute timely, effective marketing campaigns.
- Professional Traits: Detail-oriented, innovative, and aligned with the aesthetic preferences of the target audience.
Benefits:
- Competitive Compensation: Fixed salary plus performance bonuses and project incentives.
- Flexible Work: Full-time remote work with no office attendance required.
- Career Growth: Opportunities for creative freedom, resource support, regular salary increases, and transparent promotions.
