About Me
Experience
Content Operations
Trip.com Group - - Now
职位: Content Operations | 时间段: March 2024 - Present | 工作内容: Responsible for PGC (Professionally Generated Content) guides (in both Chinese and English) on Trip.com (C site and T site), writing and optimizing content based on operational data and market trends. Achieved a 27% quarter-over-quarter increase in click-through rate for the SGP guide section in Q3. Collaborated with Yuntu and CRM teams to deliver strategies directly to customers, achieving a 65% sales penetration rate in Q3. Partnered with business operations and customer operations to enhance sales touchpoints, resulting in a 17% increase in conversion rate. Managed the cover, landing page illustrations, topic selection, and content creation for Trip.com’s Xiaohongshu account, achieving over 1.2 million total views. Coordinated with the BD team to plan the “Ancient Charm of National Tourism” live broadcast event, responsible for overlay design, achieving over 300,000 RMB in GMV from a single broadcast.
Media
Shanghai Vision Advertising Co., Ltd. - - Now
职位: Media | 时间段: June 2022 - September 2022 | 工作内容: Focused on brand operations on Xiaohongshu and Douyin platforms, with main responsibilities including: Collaborated with service companies based on the market positioning of Dr. Ci:Labo (skincare products), identifying niche influencers and expanding the KOL team to 200 members. Achieved a 200% increase in high-conversion content production. Monitored and analyzed promotion data to optimize KOL selection and content creativity, ensuring maximum ROI. Evaluated marketing campaign effectiveness, increasing conversion rates from 3% to 15%.
Intern
Shanghai Junru Cultural Media Co., Ltd. - - Now
职位: Intern | 时间段: December 2021 - May 2022 | 工作内容: Responsible for planning and editing scripts for 100 college party history courses in Shanghai, including AE packaging and MG animation production. Provided creative content and technical implementation for a cultural promotion animation for Pengpu Town, Jing’an District, enhancing the connection between the brand and the community through storytelling.
Editor and Production Assistant
Shanghai Fantawild Digital Creative Technology Co., Ltd. - - Now
职位: Editor and Production Assistant | 时间段: October 2019 - March 2020 | 工作内容: Participated in outsourcing projects for the animations “Battle Through the Heavens” (2.2 billion views) and “Thousand Autumns,” responsible for editing and dubbing, as well as project coordination and execution.
