About Me
Experience
Design Director
Unknown - - Now
职位: Design Director | 时间段: 2 years | 工作内容: Led the design and production process of Visa and Master metal payment cards, ensuring high-end market standards. Responsible for UI/UX design, optimizing the payment experience within the Web3 ecosystem, and driving brand visual upgrades. Worked closely with the supply chain to address technical challenges in metal card printing. Coordinated the development of the design system to maintain brand consistency and supported the marketing team’s visual communication needs.
Design Director
Unknown - - Now
职位: Design Director | 时间段: 2 years | 工作内容: Built and implemented brand strategy from scratch, analyzed market trends and competitors, developed brand promotion plans. Led the design team to create a brand visual identity system from 0 to 1, overseeing advertising, packaging, digital media, and event design projects. Worked closely with marketing, product development, and sales teams, coordinating with external vendors and partners. Planned and executed brand communication campaigns, managed brand content across various channels, organized brand promotion events and international exhibitions. Responsible for recruiting, training, and managing the design team, setting team goals and work plans, supervising project progress.
