About Me
Experience
PR Officer
Kuaishou Tech - - Now
职位: PR Officer | 时间段: 2020.3 - 2023.5 | 工作内容: Supported managing four kinds of media, maintained media classification and grading database, constantly reviewed the media performance, and provided strategic guides for media relations maintenance. Established relationships in the field of data governance, privacy protection, and minor protection in China, and maintained positive relations with over 30 experts and medias, covering leading lawmakers and officials. Rectify public bias on the company through CSR, ESG, and corporate social values campaigns. Completed more than 15 news releases on leading national media, developed the brand strategy for Kwai Security, propelled animal-friendly projects. Led the project of User Autonomy – promoting user rights, children rights, and privacy protection on social media platforms, and prepared series of stories and events for communication. Facilitated government relations experts for reception of government officials and government inspections for 7 times, supported stated-host events, regulatory queries, and Maintain regulatory files/database. Designed and implemented reputational risk evaluation and management process, introduced RPA system to optimize efficiency up to 30%, promote visualization and quantification of PR work. Using BI visualization tools and SQL analysis to complete 50+ cybersecurity, public relations, market risk, operation risk, and communication analysis reports to C-suites, supporting corporate business transformation and organizational structure adjustment. Reviewed, provided professional advice and security-mindset support during New Product Development, IPO, Corporate Changes, Industry Crisis, and Lifecycle Management over 30 projects. Participated in IPO and post-IPO ESG and corporate essential information disclosure over 8 projects, contributed to annual ESG reports for 3 consecutive years, and assisted the defense of 3 billion-level corporate operational risk events. Independently collect and process massive information, conducted 10 in-depth business reports, facilitated senior managers to make essential decisions, such as whether the company should enter Southeastern Asian markets. Assessed platform policies on online advertisement, live-streaming, and E-commerce over 20 items. Implemented and participated in routine Data Protection Impact Assessments (DPIAs) of 15 cases monthly. Facilitated business units to locate vulnerabilities and develop solutions, mainly Ecommerce and online advertisement.
