Trợ lý Tiếp thị at Yei Finance

• Planning and executing digital campaigns across social media, content marketing, and email to drive user acquisition.
• Creating high-quality content such as blog posts, social media updates, and promotional materials to educate and engage users.
• Developing strategies to grow and maintain an active community of users and advocates.
• Conducting market research and competitor analysis to inform marketing strategies and campaign optimizations.
• Tracking and analyzing campaign performance to provide data-driven insights for improving future efforts.

Yei Finance, as a fast-growing and leading decentralized application (DApp) in the DeFi space with significant market size and investments from top US venture capital firms, is recruiting a Marketing Assistant to support its mission of driving DeFi to a broader audience and establishing itself as a market leader. The company's intent is to identify candidates who are not only skilled in marketing but also passionate about cryptocurrency and blockchain, as this aligns with their innovative, tech-focused culture. By hiring a Marketing Assistant, Yei Finance aims to scale its marketing operations, increase user engagement, and build a loyal community, likely through hands-on experience that could lead to internal growth opportunities. This role reflects the company's need for fresh talent who can contribute to cutting-edge solutions in decentralized finance, while also ensuring candidates can thrive in a dynamic, fast-paced environment with cross-functional collaboration.

From the interviewer's perspective, the primary focus should be on assessing candidates' genuine interest in DeFi and their ability to apply marketing principles in a practical, innovative way. Key considerations include evaluating how well candidates can demonstrate creativity in campaign planning, their proficiency in digital marketing tools, and their collaborative skills when working with teams like product and business development. Interviewers should look for evidence of adaptability in fast-paced settings, such as through case studies or past experiences, and probe into candidates' understanding of blockchain concepts to gauge their alignment with Yei Finance's mission. Additionally, behavioral questions can help identify candidates who not only have the technical skills but also the mindset to contribute to community engagement and brand consistency, ensuring they can handle the company's rapid growth and competitive edge.