Trưởng nhóm Cộng đồng at Yei Finance

• Proven experience in growth hacking and social media strategy within the crypto/DeFi sector.
• Ability to develop and execute comprehensive strategies for platforms like Twitter and Discord.
• Skills in collaborating with key opinion leaders (KOLs) and marketing agencies to amplify reach.
• Strong analytical capabilities to monitor and optimize social media metrics and KPIs.
• Passion and knowledge in blockchain technology and decentralized finance.

Yei Finance, as a prominent player in the cryptocurrency and DeFi industry, is likely seeking a Community Lead to expand its digital presence and foster a loyal user base in a competitive and rapidly evolving market. The emphasis on growth hacking, social media strategy, and influencer collaborations suggests a need for an innovative leader who can drive organic and paid growth, build strategic partnerships, and enhance brand awareness to support the company's expansion in decentralized finance.

Given Yei Finance's focus on innovation and community-driven growth, their recruitment intent may extend beyond technical skills to include adaptability, creativity, and the ability to manage high-impact campaigns in a fast-paced environment. They probably aim to find a candidate who can not only execute current strategies but also identify emerging trends in the crypto space to maintain a competitive edge, potentially addressing unspoken needs like scalability of community efforts or integration of new technologies to achieve long-term business objectives.

Interviewers for this position would prioritize candidates who demonstrate a strong track record in community management and growth hacking, with a focus on measurable outcomes in the crypto/DeFi domain. They will assess candidates' ability to develop data-driven strategies, collaborate effectively with external partners like KOLs and agencies, and handle the dynamic challenges of social media optimization. Key areas of focus include evaluating practical experience through case studies or portfolio reviews, testing analytical skills by asking for metric interpretations, and gauging communication abilities via scenario-based questions to ensure candidates can build and sustain engaged communities.

Interviewers might also probe for evidence of innovation, such as successful experiments with new tools or platforms, and look for cultural fit with Yei Finance's likely emphasis on passion for blockchain and a collaborative, fast-paced work environment. Candidates should be prepared to articulate how their skills align with the company's goals, and interviewers will use this to determine overall match and potential for contributing to Yei Finance's growth initiatives.