About Us
We are Yei Finance, a fast-growing, leading lending decentralized application (DApp) that has already reached $350M in market size, with over $10M in grants and investments from top US VCs. Our team consists of professionals from Goldman Sachs, JP Morgan, Credit Suisse, and leading exchanges like Binance, Bybit, Bitmart, and Hashkey. We are committed to driving DeFi to the masses and building cutting-edge solutions for the decentralized financial landscape. If you're passionate about crypto, startups, and want to work at the intersection of technology and finance, join us as a core member of our team in Taipei.
Job Overview
As a Marketing Intern, you will support Yei Finance’s marketing efforts to increase brand visibility and user engagement. This role offers a hands-on opportunity to work closely with cross-functional teams, including marketing, product, and business development, to assist in creating impactful campaigns. You’ll gain valuable experience in the DeFi ecosystem while contributing to Yei Finance’s mission of positioning itself as a leader in decentralized lending.
Key Responsibilities
- Campaign and Event Coordination: Assist in planning, executing, and optimizing digital campaigns across social media, content marketing, and email to drive user acquisition and engagement. Coordinate and execute online and offline events—such as AMAs, webinars, conferences, and community gatherings—to engage the Yei Finance community and enhance brand visibility.
- Content Creation: Assist in creating high-quality content, such as blog posts, social media updates, newsletters, and promotional materials, to educate and engage users.
- Community Engagement: Assist in developing strategies to engage and grow a loyal, active community of users and advocates.
- Brand Support: Help ensure consistent and compelling brand messaging across various channels to reinforce Yei Finance’s position in decentralized finance.
- Market Research: Conduct research on marketing trends, competitor analysis, and emerging opportunities in DeFi to inform marketing strategies.
- Analytics & Reporting: Help track and analyze campaign performance, providing insights to improve future marketing efforts.
Job Requirements
- Strong interest in cryptocurrency, blockchain, and decentralized finance (DeFi).
- Basic understanding of marketing principles and digital marketing tools.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Creative mindset with attention to detail.
- Prior experience in content creation, social media management, or community engagement is a plus.
