Job Description
We are seeking a talented Social Media Specialist to join our team. The ideal candidate will be responsible for developing and implementing social media strategies to enhance our brand visibility and engage with our target audience across multiple platforms.
Key Responsibilities
- Plan and execute social media operation plans to increase product and brand exposure, as well as user engagement
- Responsible for the daily operation and maintenance of Chinese and English social media matrices and communities
- Plan and write Chinese and English copy for various social media platforms
- Participate in the planning, preparation, and execution of social media and community activities (such as AMA, etc.)
- Enhance social activity and group user interaction through creative engagement strategies
- Monitor social media trends and analyze performance metrics to optimize content strategy
- Collaborate with cross-functional teams to ensure brand consistency across all channels
Job Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in social media management
- Proficiency in both Chinese and English copywriting
- Strong understanding of major social media platforms and their best practices
- Excellent communication and interpersonal skills
- Creative thinker with strong analytical abilities
- Ability to work in a fast-paced environment and meet deadlines
- Experience with social media analytics tools is a plus
Preferred Qualifications
- Experience in organizing online community events
- Knowledge of SEO and content marketing principles
- Graphic design or video editing skills are advantageous
