Job Description

The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy to enhance brand visibility, engagement, and market positioning. This role requires conducting in-depth competitive research to identify industry trends and gaps, selecting optimal platforms for content distribution, and creating a data-driven framework for measuring success. The ideal candidate will also focus on building a cohesive brand voice and visual identity across all channels, while leveraging audience insights to tailor content for maximum impact.

Key Responsibilities

Design and implement a full-cycle social media strategy encompassing platform selection, content planning, audience segmentation, and performance tracking
Create and curate daily content for multiple platforms including Twitter, LinkedIn, Instagram, and YouTube, with a focus on high-quality visual storytelling and SEO optimization
Develop and maintain a content calendar that aligns with business objectives, brand guidelines, and seasonal marketing campaigns
Produce 2-3 YouTube Shorts/Reels per week, ensuring these short-form videos are optimized for engagement metrics and platform algorithms
Monitor and analyze social media performance using tools like Google Analytics, Hootsuite, and social listening platforms to identify trends and opportunities for improvement
Collaborate with cross-functional teams to align social media initiatives with overall business goals, including customer relations, sales, and product development
Conduct regular competitor benchmarking to stay ahead of industry trends and identify best practices for content creation and audience engagement
Develop targeted messaging frameworks that resonate with specific audience segments while maintaining brand consistency across all platforms
Manage online reputation through proactive monitoring of brand mentions, sentiment analysis, and crisis management protocols
Identify and engage key influencers within the Web3 ecosystem to amplify brand reach and credibility
Coordinate with marketing teams to ensure seamless integration of social media strategies with broader digital marketing initiatives
Implement A/B testing for content formats, posting times, and messaging to optimize engagement rates and conversion metrics
Prepare regular performance reports for stakeholders, highlighting key metrics, content effectiveness, and strategic recommendations
Stay updated on emerging social media platforms and technologies to ensure the organization remains competitive in digital outreach
Develop and execute social media campaigns that align with product launches, brand events, and market expansion goals
Collaborate with content creators to ensure visual assets meet brand standards and platform requirements
Implement analytics-driven adjustments to social media strategies based on real-time performance data
Manage social media budgets and allocate resources effectively across content creation, advertising, and platform optimization initiatives
Develop social media policies and guidelines that ensure compliance with platform rules and brand ethics

Job Requirements

Proven experience in social media management with a demonstrated track record of increasing engagement metrics and follower growth
Expertise in content creation across multiple platforms, including video production, graphic design, and copywriting
Strong analytical skills with experience in interpreting social media metrics and using data to inform strategic decisions
Proficiency in social media management tools such as Hootsuite, Buffer, and Google Analytics
Excellent understanding of YouTube Shorts/Reels best practices and algorithm mechanics for content virality
Ability to develop and execute content calendars that align with business objectives and brand messaging
Strong collaboration skills with cross-functional teams including marketing, sales, and customer relations
Knowledge of Web3 ecosystem trends and ability to identify key players for influencer partnerships
Excellent communication skills with the ability to create compelling content for diverse audience segments
Proficiency in SEO and SEM strategies for social media platforms to maximize content visibility
Experience with social media advertising campaigns and budget management for paid promotions
Strong organizational skills with the ability to manage multiple projects simultaneously
Ability to analyze competitor strategies and adapt tactics to maintain a competitive edge
Knowledge of content marketing best practices and ability to create shareable content
Experience with social media analytics tools for tracking engagement, reach, and conversion metrics
Strong understanding of brand guidelines and ability to maintain visual and tonal consistency across platforms
Ability to develop and implement social media policies that ensure compliance with platform rules and brand ethics
Excellent time management skills with the ability to meet daily content creation deadlines
Proficiency in video editing software for creating high-quality YouTube Shorts/Reels content
Ability to analyze audience behavior and adjust content strategies accordingly

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

The Social Media Manager at Ankr requires a comprehensive skill set focused on strategic development, content creation, and data-driven execution within the Web3 ecosystem. This role demands expertise in managing multiple platforms, analyzing performance, and building brand identity to engage a tech-savvy audience.

Develop and implement full-cycle social media strategies for enhanced brand visibility and engagement.
Create and curate high-quality content, including videos optimized for platforms like YouTube Shorts and Reels.
Analyze social media metrics using tools such as Google Analytics and Hootsuite to inform decisions.
Collaborate with cross-functional teams and manage influencer relations in the Web3 space.
Monitor and maintain online reputation through sentiment analysis and crisis management.

Understand Employer Recruitment Intent

Ankr, as a Web3-focused company specializing in blockchain and digital assets, is likely seeking a Social Media Manager to build and amplify its brand presence in a rapidly evolving industry. The job description emphasizes competencies like YouTube Shorts optimization, competitor benchmarking, and Web3 influencer engagement, indicating a need for someone who can drive community growth, enhance market positioning, and adapt to emerging trends to attract investors and users in the crypto world. This suggests Ankr values innovation, data-driven strategies, and the ability to integrate social media with broader digital marketing efforts to solidify its position in the competitive Web3 landscape.

MyJob Interviewer Says

Interviewers at Ankr would prioritize candidates who demonstrate a strong track record in social media management, particularly within tech or Web3 contexts, as this aligns with Ankr's innovative brand. They will assess candidates' ability to handle data-driven strategies, create engaging content for short-form videos, and collaborate effectively across teams. Key focus areas include evaluating proof of experience in increasing engagement metrics, proficiency with social media tools, and knowledge of Web3 trends. Candidates should be prepared to showcase how they stay ahead of algorithms and build cohesive brand voices, with an emphasis on adaptability and results-oriented thinking to ensure alignment with Ankr's growth objectives.

AI Matching Suggestions

Tailor your resume and interview approach to highlight experiences relevant to Ankr's Web3 industry, emphasizing skills in social media strategy, content creation, and analytics. Focus on demonstrating how your background can help Ankr enhance its online presence and community engagement.

Emphasize any experience managing social media for tech or blockchain companies, including specific achievements like boosting engagement or follower growth in similar niches.
Highlight proficiency with tools mentioned in the job description, such as Hootsuite, Google Analytics, and video editing software, by providing examples of how you've used them to optimize content.
Research Ankr's brand and mission, and prepare to discuss how your expertise in YouTube Shorts and social media campaigns can amplify their Web3 initiatives and drive measurable results.
Include quantifiable successes in your resume, such as metrics from past campaigns (e.g., increased reach or conversion rates), to show your ability to deliver data-driven outcomes that align with Ankr's goals.

Social Media Manager at Ankr

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