- Create and maintain an original social content strategy- Plan and develop social media campaigns around storytelling content, products, brand activations, IRL events, and partnerships- Collaborate with the Social Media Lead to craft content strategies, specifically written content for Twitter, Newsletter, Discord, etc.- Run social media channels by curating content, scheduling posts, and managing the social calendar- Manage reporting tools (such as Sprout Social) and analytics to evaluate strategic success of social media campaigns- Translate content performance into actionable insights and enhance engagement metrics on all social channels- Engage the Cool Cats community in dialogue, in partnership with our Community Management team- Coordinate tasks with the team to ensure timely, quality, on-brand deliverables- Execute on marketing plans in partnership with the Social Media Lead, understanding the best way to format content to fit each channel - Support the creation of social marketing materials, including written content for Twitter and Discord- Stay on top of trends in the marketing, gaming, and web3 industries; present market-driven insights to the broader team - Drive social engagement by managing social media channels daily and engaging with the community- Ensure that all outgoing communication reflects our brand tone and voice and provide guidance to team members about best practices