Job Description:
Sales Director (China BD Director)
1. Position Title: Sales Director
2. Position Overview: Responsible for project expansion and BD team building in the Chinese/global market for the public blockchain. Core objectives include:
- Continuously acquiring high-quality Web3 projects
- Facilitating rapid project deployment on the public blockchain
- Establishing a project tiering mechanism
- Identifying high-potential projects
- Collaborating with ecosystem, product, and operations teams for focused incubation
This role is not a traditional "sales management position" but rather a project growth leader for the Chinese/global market. You will need to build a scalable project acquisition system that enables the sales team to consistently generate project leads, drive project deployment, and identify projects with genuine user base, transaction volume, and ecosystem potential.
Key Responsibilities:
- 1. Establish a project acquisition system for the Chinese market:
- Develop BD strategies and objectives for the China region
- Build and expand the project pipeline: Project Library → Lead Pool → Opportunity Pool → Negotiation Pool → Deployment Pool → Key Project Pool
- Create a stable and sustainable project sourcing mechanism
- 2. Build and manage the China BD team:
- Team size: 20-30 members
- Responsibilities include recruitment, training, new hire development, KPI setting, weekly/monthly reviews, sales incentives, performance management, and sales methodology development
- Establish standardized BD SOPs to ensure team scalability beyond individual capabilities
- 3. Develop project deployment mechanisms:
- Transition the sales team from "client hunting" to "project hunting"
- Standardize processes for decision-maker identification, project valuation, commercial negotiations, technical integration, deployment coordination, marketing alignment, and post-launch operations
- 4. Implement project tiering system:
- Develop project scoring models
- Establish "mass acquisition + precision screening" mechanisms
- 5. Create key project incubation framework:
- Coordinate sales, ecosystem, operations, marketing, and technical teams for S/A-tier projects
- Form growth loops: Project acquisition → Deployment → Data validation → Potential identification → Resource allocation → Benchmark creation
- 6. Directly handle strategic projects:
- Personally engage in founder communications, commercial negotiations, strategic partnerships, resource exchanges, ecosystem incentives, joint marketing, and project incubation
Core KPIs:
- Project quantity and quality
- Team efficiency metrics:
- Leads per capita
- Pipeline per capita
- Deployed projects per capita
- Lead-to-deployment conversion rate
- Average project cycle time
- Ecosystem contribution
- Ultimate focus: Deployed projects × Project quality × Project activity × Ecosystem contribution
Job Requirements:
- Essential Qualifications:
- 5+ years in Web3/Crypto/blockchain BD, sales or ecosystem development
- Established Web3 project resource network
- Familiarity with multiple sectors: public chains, L2, DeFi, DEX, wallets, GameFi, AI, RWA
- Proven track record of successful Web3 project development and deployment
- Team management experience (20+ BD team preferred)
- Ability to build sales processes, training systems, and performance mechanisms
- Strong negotiation and project evaluation skills
- Direct access to project founders, core teams, and investment institutions
- Data-driven approach to sales
Key Competencies:
- Resource network over resume
- Hands-on project acquisition capability
- Ability to identify 5 high-quality projects from 100 candidates
- Entrepreneurial mindset:
- Goal-oriented
- Strong execution
- Proactive
- Resourceful problem-solver
- Results-driven
Preferred Background:
- BD experience with leading public chains
- L1/L2 ecosystem BD
- Web3 project launchpad experience
- Web3 incubator background
- VC/investment firm ecosystem leadership
- Large-scale ecosystem development experience
Compensation:
Base salary + Team performance bonus + Management commission + Long-term incentives
Benefits:
Remote work · Generous bonuses
