1. Responsible for developing marketing and content operation strategies for the company's social media platforms (Twitter, Facebook, Discord overseas social media, etc.), and following up on their implementation and execution; 2. Develop overseas social media multi platform and channel operation plans based on the incremental needs of company users, and follow up on implementation; 3. Plan daily/special events for the company's brand, enhance fan activity and loyalty, drive fan growth, market and promote the brand and product services, and facilitate business achievement for the company; 4. Responsible for planning and implementing content in accordance with the company's brand demand rhythm, hot topics, events, and trends. Such as event marketing content, welfare activities, brand image promotion, etc; 5. Regularly control the release effect, conduct real-time optimization, and propose and implement corresponding optimization measures;